Smell good without trying too hard. Modern fragrances designed to feel personal, wearable, and not overwhelming. Because too much is boring.
linktr.ee/usualparfumsFollowers
26.1K
Following
103
Total Posts
Engagement Rate
2.58%
Avg Likes
630
Avg Comments
Usualparfums has built an audience of 26.1K followers on Instagram over 310 posts as a Beauty account.
Usualparfums has an engagement rate of 2.58%, which is above the median of 0.85% for Beauty accounts with 10K–100K followers, based on 1,753 accounts in the InstME index.
Followers leave about one comment for every 15 likes — an unusually discussion-heavy audience.
Usualparfums currently publishes less than one post per week.
The account follows just 103 others against 26.1K followers — a ratio typical of established creators and brands.
| Metric | Usualparfums | Cohort median |
|---|---|---|
| Engagement rate | 2.58% | 0.85% |
| Average likes | 630 | 180 |
| Average comments | 43 | 15 |
| Posts per week | 0.29 | 0.45 |
Median values from 1,753 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 16, 2026
Usualparfums has 26,106 followers on Instagram (26.1K) as of Jul 16, 2026.
Usualparfums's engagement rate is 2.58%, calculated from average likes and comments per post relative to followers. That is above the median of 0.85% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Usualparfums average 630 likes and 43 comments.
Usualparfums posts less than once a week on average.
Usualparfums is registered as a creator account on Instagram and is verified.
310
43
Avg Views
0
Posts / Week
0.29
Growth Score
51.6 / 100
77.6K
Engagement
0.06%
