Look Good. Do Good. Feel Great. Singapore's leading beauty & health retailer. Discover more online with link below. #WatsonsSG
Followers
77.9K
Following
55
Total Posts
Engagement Rate
0.27%
Avg Likes
184
Avg Comments
Watsons Singapore is a verified Beauty creator on Instagram based in Singapore, tracked in the InstME index with 77.9K followers. The account posts mainly around beauty and tech topics. Watsons Singapore has shared 9,638 posts to date, currently around 35 posts a week. Typical posts draw 184 likes and 28 comments, putting engagement at 0.27%.
As a Beauty account, Watsonssg reaches 77.9K followers on Instagram across 9,638 published posts.
Watsonssg's 0.27% engagement rate is below the median of 0.57% among Beauty accounts with 10K–100K followers, measured across 5,414 accounts in the InstME index.
One comment lands for every 7 likes, which reads as an unusually discussion-heavy audience.
Recent posting activity averages about 35 posts per week, more than one per day.
The account follows just 55 others against 77.9K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$270–$510
Based on 77.9K followers and a 0.27% engagement rate, a single sponsored post by Watsonssg is worth an estimated $270–$510. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in Singapore, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
| Metric | Watsonssg | Cohort median |
|---|---|---|
| Engagement rate | 0.27% | 0.57% |
| Average likes | 184 | 134 |
| Average comments | 28 | 12 |
| Posts per week | 35.41 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Watsonssg | Cohort median |
|---|---|---|
| Engagement rate | 0.27% | 0.79% |
| Average likes | 184 | 206 |
| Average comments | 28 | 7 |
| Posts per week | 35.41 | 0.84 |
Median values from 135 accounts in Singapore with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Watsons Singapore is a verified beauty creator based in Singapore on Instagram, with 77.9K followers.
Watsons Singapore posts on Instagram as @watsonssg.
Watsons Singapore has 77,928 followers on Instagram (77.9K) as of Jul 15, 2026.
Watsons Singapore's engagement rate is 0.27%, calculated from average likes and comments per post relative to followers. That is below the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Watsons Singapore average 184 likes and 28 comments.
Watsons Singapore posts about 35 times per week on average.
Watsons Singapore is registered as a creator account on Instagram and is verified.
Watsons Singapore is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 9,638 posts.
Watsons Singapore's profile places the account in Singapore. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
9,638
28
Posts / Week
35.41
Growth Score
5.4 / 100
Follower Ratio
1416.9×
Engagement
2.57%
Yes. Watsons Singapore carries the blue verified badge on Instagram.
A sponsored post from Watsons Singapore is estimated at $270 to $510. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
