Followers
684.2K
Following
220
Total Posts
Engagement Rate
0.42%
Avg Likes
2,875
Avg Comments
Urban Outfitters Home is a verified Home & DIY brand, with 684.2K followers on Instagram. Urban Outfitters Home has shared 5,280 posts to date, currently around 2 posts a week. Typical posts draw 2,875 likes and 9 comments, putting engagement at 0.42%.
Urbanoutfittershome's Instagram presence spans 5,280 posts and 684.2K followers, profiling it as a Home & DIY account.
For Home & DIY accounts with 100K–1M followers, Urbanoutfittershome's 0.42% engagement rate is below the median of 0.63%, a read from 436 accounts in the InstME index.
The audience comments once per 305 likes on average, an audience that mostly engages through likes.
Over recent weeks, Urbanoutfittershome has published about one post per week.
Urbanoutfittershome follows only 220 accounts while being followed by 684.2K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$2,400–$4,400
Based on 684.2K followers and a 0.42% engagement rate, a single sponsored post by Urbanoutfittershome is worth an estimated $2,400–$4,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Urbanoutfittershome | Cohort median |
|---|---|---|
| Engagement rate | 0.42% | 0.63% |
| Average likes | 2,875 | 1,415 |
| Average comments | 9 | 30 |
| Posts per week | 1.95 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 28, 2026
Urban Outfitters Home is a verified home & diy brand on Instagram, with 684.2K followers.
Urban Outfitters Home posts on Instagram as @urbanoutfittershome.
Urban Outfitters Home has 684,154 followers on Instagram (684.2K) as of Apr 28, 2026.
Urban Outfitters Home's engagement rate is 0.42%, calculated from average likes and comments per post relative to followers. That is below the median of 0.63% for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Urban Outfitters Home average 2,875 likes and 9 comments.
Urban Outfitters Home posts about 2 times per week on average.
Urban Outfitters Home is registered as a business account on Instagram and is verified.
Urban Outfitters Home is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 5,280 posts.
5,280
9
Posts / Week
1.95
Growth Score
8.4 / 100
Follower Ratio
3109.8×
1.7M
Engagement
3.8%
Yes. Urban Outfitters Home carries the blue verified badge on Instagram.
A sponsored post from Urban Outfitters Home is estimated at $2,400 to $4,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
