The secret ingredient for home cooks ✨
Outreach This Creator For FreeFollowers
1.8M
Following
938
Total Posts
Engagement Rate
0.03%
Avg Likes
487
Avg Comments
Reaching 1.8M followers on Instagram, The Kitchn is a verified Home & DIY brand. To date The Kitchn has posted 9,876 times, currently around 2 posts a week. Engagement runs at 0.03%, or about 487 likes and 31 comments per post.
On Instagram, Thekitchn runs a Home & DIY account that has published 9,876 posts and gathered 1.8M followers.
For Home & DIY accounts with over 1M followers, Thekitchn's 0.03% engagement rate is in the bottom quarter (median: 0.38%), a read from 110 accounts in the InstME index.
Followers leave about one comment for every 16 likes, an unusually discussion-heavy audience.
Thekitchn currently publishes about one post per week.
Thekitchn follows only 938 accounts while being followed by 1.8M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$6,500–$12,000
Based on 1.8M followers and a 0.03% engagement rate, a single sponsored post by Thekitchn is worth an estimated $6,500–$12,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Thekitchn | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 0.38% |
| Average likes | 487 | 13,700 |
| Average comments | 31 | 139 |
| Posts per week | 1.99 | 4.31 |
Median values from 110 Home & DIY accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
The Kitchn is a verified home & diy brand on Instagram, with 1.8M followers.
The Kitchn posts on Instagram as @thekitchn.
The Kitchn has 1,845,865 followers on Instagram (1.8M) as of Apr 27, 2026.
The Kitchn's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.38%) for Home & DIY accounts with over 1M followers in the InstME index.
Posts by The Kitchn average 487 likes and 31 comments.
The Kitchn posts about 2 times per week on average.
The Kitchn is registered as a business account on Instagram and is verified.
The Kitchn is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 9,876 posts.
Yes. The Kitchn carries the blue verified badge on Instagram.
9,876
31
Posts / Week
1.99
Growth Score
0.6 / 100
Follower Ratio
1967.9×
Engagement
0.25%
A sponsored post from The Kitchn is estimated at $6,500 to $12,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
