Bringing old cottage charm back to life 🏡Follow our journey renovating our 1930’s country cottage 📫
Followers
1.8M
Following
1K
Total Posts
Engagement Rate
7.79%
Avg Likes
140,744
Avg Comments
Laura Avery | DIY & Home is a verified Home & DIY creator on Instagram, tracked in the InstME index with 1.8M followers. Laura Avery | DIY & Home has shared 404 posts to date, currently less than one post a week. Typical posts draw 140,744 likes and 714 comments, putting engagement at 7.79%.
Theaverycottage is a Home & DIY account whose 404 posts have grown a following of 1.8M on Instagram.
Compared with 110 other Home & DIY accounts with over 1M followers in the InstME index, Theaverycottage's 7.79% engagement rate is in the top quarter (median: 0.38%).
One comment lands for every 197 likes, which reads as an audience that mostly engages through likes.
Video posts average 1.3M views, reaching roughly 74% of Theaverycottage's follower base per post.
Recent posting activity averages less than one post per week.
With 1.8M followers but only 1,027 accounts followed back, Theaverycottage shows the ratio of a well-established account.
Estimated sponsored-post value
$25,000–$47,000
Based on 1.8M followers and a 7.79% engagement rate, a single sponsored post by Theaverycottage is worth an estimated $25,000–$47,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Theaverycottage | Cohort median |
|---|---|---|
| Engagement rate | 7.79% | 0.38% |
| Average likes | 140,744 | 13,700 |
| Average comments | 714 | 139 |
| Posts per week | 0.91 | 4.31 |
Median values from 110 Home & DIY accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Apr 5, 2026
Laura Avery | DIY & Home is a verified home & diy creator on Instagram, with 1.8M followers.
Laura Avery | DIY & Home posts on Instagram as @theaverycottage.
Laura Avery | DIY & Home has 1,816,433 followers on Instagram (1.8M) as of Apr 5, 2026.
Laura Avery | DIY & Home's engagement rate is 7.79%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.38%) for Home & DIY accounts with over 1M followers in the InstME index.
Posts by Laura Avery | DIY & Home average 140,744 likes and 714 comments.
Laura Avery | DIY & Home posts less than once a week on average.
Laura Avery | DIY & Home is registered as a creator account on Instagram and is verified.
Laura Avery | DIY & Home is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 404 posts.
404
714
Avg Views
1,347,333
Posts / Week
0.91
Growth Score
100 / 100
Engagement
2.26%
Yes. Laura Avery | DIY & Home carries the blue verified badge on Instagram.
A sponsored post from Laura Avery | DIY & Home is estimated at $25,000 to $47,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
