Followers
8.7M
Following
481
Total Posts
Engagement Rate
0.01%
Avg Likes
580
Avg Comments
Urban Outfitters is a verified business account on Instagram based in United States, tracked in the InstME index with 8.7M followers. Urban Outfitters has shared 16,469 posts to date, currently around 12 posts a week. Engagement runs at 0.01%, or about 580 likes and 18 comments per post.
As a business account, Urbanoutfitters reaches 8.7M followers on Instagram across 16,469 published posts.
Urbanoutfitters averages 580 likes and 18 comments per post, roughly one interaction for every 14,636 of its followers.
Roughly one in 33 likes comes with a comment, a healthy amount of conversation.
Recent posting activity averages about 12 posts per week, more than one per day.
The account follows just 481 others against 8.7M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$31,000–$57,000
Based on 8.7M followers and a 0.01% engagement rate, a single sponsored post by Urbanoutfitters is worth an estimated $31,000–$57,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Urbanoutfitters | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 1.02% |
| Average likes | 580 | 25,711 |
| Average comments | 18 | 376 |
| Posts per week | 12.37 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Urbanoutfitters | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.81% |
| Average likes | 580 | 19,158 |
| Average comments | 18 | 344 |
| Posts per week | 12.37 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Urban Outfitters is a verified Instagram brand based in United States on Instagram, with 8.7M followers.
Urban Outfitters posts on Instagram as @urbanoutfitters.
Urban Outfitters has 8,747,796 followers on Instagram (8.7M) as of Apr 27, 2026.
Urban Outfitters's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers.
Posts by Urban Outfitters average 580 likes and 18 comments.
Urban Outfitters posts about 12 times per week on average.
Urban Outfitters is registered as a business account on Instagram and is verified.
Urban Outfitters's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Urban Outfitters carries the blue verified badge on Instagram.
16,469
18
Posts / Week
12.37
Growth Score
0.2 / 100
Follower Ratio
18186.7×
Engagement
4.57%
A sponsored post from Urban Outfitters is estimated at $31,000 to $57,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
