Hydrate. Brighten. Balance. Derm Inspired, Plant Powered Skincare for irritation, inflammation + hyperpigmentation.
On Instagram, Urban Hydration is a verified Beauty brand with an audience of 104.6K. The account posts mainly around beauty and health topics. To date Urban Hydration has posted 227 times, currently around 5 posts a week. Typical posts draw 12 likes and 1 comments, putting engagement at 0.01%.
On Instagram, Urbanhydration runs a Beauty account that has published 227 posts and gathered 104.6K followers.
For Beauty accounts with 100K–1M followers, Urbanhydration's 0.01% engagement rate is in the bottom quarter (median: 0.47%), a read from 1,553 accounts in the InstME index.
Over recent weeks, Urbanhydration has published about 5 posts per week.
Urbanhydration follows only 24 accounts while being followed by 104.6K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$370–$680
Based on 104.6K followers and a 0.01% engagement rate, a single sponsored post by Urbanhydration is worth an estimated $370–$680. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Health
| Metric | Urbanhydration | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.47% |
| Average likes | 12 | 1,059 |
| Average comments | 1 | 46 |
| Posts per week | 5.06 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 8, 2026
Urban Hydration is a verified beauty brand on Instagram, with 104.6K followers.
Urban Hydration posts on Instagram as @urbanhydration.
Urban Hydration has 104,558 followers on Instagram (104.6K) as of Sep 8, 2026.
Urban Hydration's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.47%) for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Urban Hydration average 12 likes and 1 comments.
Urban Hydration posts about 5 times per week on average.
Urban Hydration is registered as a business account on Instagram and is verified.
Urban Hydration is categorized as a beauty and health account in the InstME index, based on the profile's bio and Instagram category across 227 posts.
Yes. Urban Hydration carries the blue verified badge on Instagram.
Avg Comments
1
307.6K
Engagement
0.02%
A sponsored post from Urban Hydration is estimated at $370 to $680. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
