Universal Store is a verified Fashion creator based in Australia, with 198.9K followers on Instagram. The account has published 12,872 posts, currently around 4 posts a week. Posts average 244 likes and 3 comments, an engagement rate of 0.12%.
On Instagram, Universalstore runs a Fashion account that has published 12,872 posts and gathered 198.9K followers.
Universalstore has an engagement rate of 0.12%, which is in the bottom quarter (median: 0.86%) for Fashion accounts with 100K–1M followers, based on 2,126 accounts in the InstME index.
At one comment per 75 likes, the ratio points to an audience that mostly engages through likes.
Over recent weeks, Universalstore has published about 4 posts per week.
Universalstore follows only 865 accounts while being followed by 198.9K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$700–$1,300
Based on 198.9K followers and a 0.12% engagement rate, a single sponsored post by Universalstore is worth an estimated $700–$1,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
| Metric | Universalstore | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 0.86% |
| Average likes | 244 | 1,969 |
| Average comments | 3 | 58 |
| Posts per week | 3.64 | 0.82 |
Median values from 2,126 Fashion accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Universalstore | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 0.26% |
| Average likes | 244 | 743 |
| Average comments | 3 | 30 |
| Posts per week | 3.64 | 2.28 |
Median values from 32 Fashion accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 21, 2026
Universal Store is a verified fashion creator based in Australia on Instagram, with 198.9K followers.
Universal Store posts on Instagram as @universalstore.
Universal Store has 198,944 followers on Instagram (198.9K) as of Sep 21, 2026.
Universal Store's engagement rate is 0.12%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.86%) for Fashion accounts with 100K–1M followers in the InstME index.
Posts by Universal Store average 244 likes and 3 comments.
Universal Store posts about 4 times per week on average.
Universal Store is registered as a creator account on Instagram and is verified.
Total Posts
12,872
Avg Comments
3
Engagement
0.78%
Universal Store is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 12,872 posts.
Universal Store's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Universal Store carries the blue verified badge on Instagram.
A sponsored post from Universal Store is estimated at $700 to $1,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
