@styledbysally
Explore Fashion CreatorsDirector, Styled by Sally Melbourne’s Premier Stylists Author 📕 STYLED 📺 Presenter🎙️Commentator Host + Educator championing authentic, ageless style✨
Followers
319K
Following
922
Total Posts
Engagement Rate
0.78%
Avg Likes
2,302
Avg Comments
Sally Mackinnon - Style Thought Leader runs a verified Fashion creator account based in Australia with 319K followers on Instagram. Sally Mackinnon - Style Thought Leader has shared 3,931 posts to date, currently less than one post a week. Engagement runs at 0.78%, or about 2,302 likes and 192 comments per post.
As a Fashion account, Styledbysally reaches 319K followers on Instagram across 3,931 published posts.
Among 2,126 Fashion accounts with 100K–1M followers in the InstME index, Styledbysally's 0.78% engagement rate comes in below the median of 0.86%.
Roughly one in 12 likes comes with a comment, an unusually discussion-heavy audience.
Styledbysally maintains a rhythm of less than one post per week.
The account follows just 922 others against 319K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,100–$2,100
Based on 319K followers and a 0.78% engagement rate, a single sponsored post by Styledbysally is worth an estimated $1,100–$2,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
| Metric | Styledbysally | Cohort median |
|---|---|---|
| Engagement rate | 0.78% | 0.86% |
| Average likes | 2,302 | 1,969 |
| Average comments | 192 | 58 |
| Posts per week | 0.16 | 0.82 |
Median values from 2,126 Fashion accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Styledbysally | Cohort median |
|---|---|---|
| Engagement rate | 0.78% | 0.26% |
| Average likes | 2,302 | 743 |
| Average comments | 192 | 30 |
| Posts per week | 0.16 | 2.28 |
Median values from 32 Fashion accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Sep 5, 2026
Sally Mackinnon - Style Thought Leader is a verified fashion creator based in Australia on Instagram, with 319K followers.
Sally Mackinnon - Style Thought Leader posts on Instagram as @styledbysally.
Sally Mackinnon - Style Thought Leader has 318,950 followers on Instagram (319K) as of Sep 5, 2026.
Sally Mackinnon - Style Thought Leader's engagement rate is 0.78%, calculated from average likes and comments per post relative to followers. That is below the median of 0.86% for Fashion accounts with 100K–1M followers in the InstME index.
Posts by Sally Mackinnon - Style Thought Leader average 2,302 likes and 192 comments.
Sally Mackinnon - Style Thought Leader posts less than once a week on average.
Sally Mackinnon - Style Thought Leader is registered as a creator account on Instagram and is verified.
3,931
192
Posts / Week
0.16
Growth Score
15.6 / 100
Last Post
2 days ago
Engagement
0.05%
Sally Mackinnon - Style Thought Leader is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 3,931 posts.
Sally Mackinnon - Style Thought Leader's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Sally Mackinnon - Style Thought Leader carries the blue verified badge on Instagram.
A sponsored post from Sally Mackinnon - Style Thought Leader is estimated at $1,100 to $2,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
