Defining Australian style since 1932.
Outreach This Creator For FreeFollowers
317.5K
Following
426
Total Posts
Engagement Rate
0.06%
Avg Likes
203
Avg Comments
R.M.Williams runs a verified Fashion brand account based in Australia with 317.5K followers on Instagram. R.M.Williams has shared 3,060 posts to date, currently around 8 posts a week. Typical posts draw 203 likes and 3 comments, putting engagement at 0.06%.
As a Fashion account, Rmwilliams reaches 317.5K followers on Instagram across 3,060 published posts.
Rmwilliams's 0.06% engagement rate is in the bottom quarter (median: 0.86%) among Fashion accounts with 100K–1M followers, measured across 2,126 accounts in the InstME index.
Comments arrive at about one per 74 likes, a sign of an audience that mostly engages through likes.
Rmwilliams maintains a rhythm of about 8 posts per week, more than one per day.
Rmwilliams's audience-quality score is 76/100, with 20% of followers looking low-quality or inactive, a solid result.
The account follows just 426 others against 317.5K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,100–$2,100
Based on 317.5K followers and a 0.06% engagement rate, a single sponsored post by Rmwilliams is worth an estimated $1,100–$2,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Rmwilliams | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.86% |
| Average likes | 203 | 1,969 |
| Average comments | 3 | 58 |
| Posts per week | 7.63 | 0.82 |
Median values from 2,126 Fashion accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Rmwilliams | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.26% |
| Average likes | 203 | 743 |
| Average comments | 3 | 30 |
| Posts per week | 7.63 | 2.28 |
Median values from 32 Fashion accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
R.M.Williams is a verified fashion brand based in Australia on Instagram, with 317.5K followers.
R.M.Williams posts on Instagram as @rmwilliams.
R.M.Williams has 317,511 followers on Instagram (317.5K) as of Jul 11, 2026.
R.M.Williams's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.86%) for Fashion accounts with 100K–1M followers in the InstME index.
Posts by R.M.Williams average 203 likes and 3 comments.
R.M.Williams posts about 8 times per week on average.
InstME's audience-quality analysis estimates about 20% of R.M.Williams's followers are low-quality or inactive, giving an audience-quality score of 76/100.
R.M.Williams is registered as a business account on Instagram and is verified.
R.M.Williams is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 3,060 posts.
3,060
3
Posts / Week
7.63
Growth Score
1.2 / 100
ER Rank
8th
Predominantly women · mostly 18–34
Typical for Fashion creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Engagement
0.14%
R.M.Williams's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. R.M.Williams carries the blue verified badge on Instagram.
A sponsored post from R.M.Williams is estimated at $1,100 to $2,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
