Your guide to Melbourne's best in food, fashion, art, and culture.
Outreach This Creator For FreeFollowers
486.5K
Following
1.4K
Total Posts
Engagement Rate
0.06%
Avg Likes
285
Avg Comments
Reaching 486.5K followers on Instagram, Broadsheet Melbourne is a verified Fashion brand based in Australia. The account posts mainly around fashion and food topics. The account has published 16,682 posts, currently around 4 posts a week. Posts average 285 likes and 9 comments, an engagement rate of 0.06%.
Tracked in the InstME index, Broadsheet_melb is a Fashion account with 486.5K followers and a back catalogue of 16,682 posts.
Against 2,126 Fashion accounts with 100K–1M followers in the InstME index, Broadsheet_melb's 0.06% engagement rate lands in the bottom quarter (median: 0.86%).
At one comment per 31 likes, the ratio points to a healthy amount of conversation.
Over recent weeks, Broadsheet_melb has published about 4 posts per week.
Broadsheet_melb keeps its following list short (1,355) relative to 486.5K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,700–$3,200
Based on 486.5K followers and a 0.06% engagement rate, a single sponsored post by Broadsheet_melb is worth an estimated $1,700–$3,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Food
| Metric | Broadsheet_melb | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.86% |
| Average likes | 285 | 1,969 |
| Average comments | 9 | 58 |
| Posts per week | 3.59 | 0.82 |
Median values from 2,126 Fashion accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Broadsheet_melb | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.26% |
| Average likes | 285 | 743 |
| Average comments | 9 | 30 |
| Posts per week | 3.59 | 2.28 |
Median values from 32 Fashion accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Broadsheet Melbourne is a verified fashion brand based in Australia on Instagram, with 486.5K followers.
Broadsheet Melbourne posts on Instagram as @broadsheet_melb.
Broadsheet Melbourne has 486,524 followers on Instagram (486.5K) as of Apr 24, 2026.
Broadsheet Melbourne's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.86%) for Fashion accounts with 100K–1M followers in the InstME index.
Posts by Broadsheet Melbourne average 285 likes and 9 comments.
Broadsheet Melbourne posts about 4 times per week on average.
Broadsheet Melbourne is registered as a business account on Instagram and is verified.
Broadsheet Melbourne is categorized as a fashion and food account in the InstME index, based on the profile's bio and Instagram category across 16,682 posts.
16,682
9
Posts / Week
3.59
Growth Score
1.2 / 100
Follower Ratio
359.1×
Engagement
3.15%
Broadsheet Melbourne's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Broadsheet Melbourne carries the blue verified badge on Instagram.
A sponsored post from Broadsheet Melbourne is estimated at $1,700 to $3,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
