UNICEF works in over 190 countries and territories to protect children's rights. #ForEveryChild
Followers
11.3M
Following
299
Total Posts
Engagement Rate
0.02%
Avg Likes
1,962
Avg Comments
Unicef is a verified business account, with 11.3M followers on Instagram. The account has published 12,596 posts, currently around 4 posts a week. Typical posts draw 1,962 likes and 107 comments, putting engagement at 0.02%.
Unicef shows up in the InstME index as a business account, 11.3M followers, 12,596 posts.
A post from Unicef usually lands 1,962 likes and 107 comments, near one interaction for every 5,458 followers.
For roughly every 18 likes there is one comment, an unusually discussion-heavy audience.
Over recent weeks, Unicef has published about 4 posts per week.
Unicef follows only 299 accounts while being followed by 11.3M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$40,000–$73,000
Based on 11.3M followers and a 0.02% engagement rate, a single sponsored post by Unicef is worth an estimated $40,000–$73,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Unicef | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 1.02% |
| Average likes | 1,962 | 25,711 |
| Average comments | 107 | 376 |
| Posts per week | 3.71 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Unicef is a verified Instagram brand on Instagram, with 11.3M followers.
Unicef has 11,290,789 followers on Instagram (11.3M) as of Apr 23, 2026.
Unicef's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers.
Posts by Unicef average 1,962 likes and 107 comments.
Unicef posts about 4 times per week on average.
Unicef is registered as a business account on Instagram and is verified.
Yes. Unicef carries the blue verified badge on Instagram.
A sponsored post from Unicef is estimated at $40,000 to $73,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
12,596
107
Posts / Week
3.71
Growth Score
0.4 / 100
Follower Ratio
37761.8×
Engagement
1.03%