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Followers
29.6M
Following
1K
Total Posts
Engagement Rate
0.3%
Avg Likes
87,745
Avg Comments
On Instagram, Adidas is a verified Product/service brand based in Germany with an audience of 29.6M. To date Adidas has posted 1,468 times, currently around 5 posts a week. Typical posts draw 87,745 likes and 630 comments, putting engagement at 0.3%.
On Instagram, Adidas runs a Product/service account that has published 1,468 posts and gathered 29.6M followers.
Posts by Adidas tend to gather 87,745 likes and 630 comments, about one interaction per 335 followers.
At one comment per 139 likes, the ratio points to an audience that mostly engages through likes.
In recent weeks Adidas has kept to about 5 posts per week.
Adidas follows only 1,040 accounts while being followed by 29.6M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$100,000–$190,000
Based on 29.6M followers and a 0.3% engagement rate, a single sponsored post by Adidas is worth an estimated $100,000–$190,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Product/service
| Metric | Adidas | Cohort median |
|---|---|---|
| Engagement rate | 0.3% | 1.02% |
| Average likes | 87,745 | 25,711 |
| Average comments | 630 | 376 |
| Posts per week | 4.7 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Adidas | Cohort median |
|---|---|---|
| Engagement rate | 0.3% | 0.76% |
| Average likes | 87,745 | 18,062 |
| Average comments | 630 | 266 |
| Posts per week | 4.7 | 2.28 |
Median values from 69 accounts in Germany with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Adidas is a verified product/service brand based in Germany on Instagram, with 29.6M followers.
Adidas has 29,634,672 followers on Instagram (29.6M) as of Apr 27, 2026.
Adidas's engagement rate is 0.3%, calculated from average likes and comments per post relative to followers.
Posts by Adidas average 87,745 likes and 630 comments.
Adidas posts about 5 times per week on average.
Adidas is registered as a business account on Instagram and is verified.
Adidas is categorized as a product/service account in the InstME index, based on the profile's bio and Instagram category across 1,468 posts.
Adidas's profile places the account in Germany. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Adidas carries the blue verified badge on Instagram.
1,468
630
Posts / Week
4.7
Growth Score
6 / 100
Follower Ratio
28494.9×
Engagement
0.17%
A sponsored post from Adidas is estimated at $100,000 to $190,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
