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Followers
3.2M
Following
315
Total Posts
Engagement Rate
0.55%
Avg Likes
17,550
Avg Comments
On Instagram, MINISO is a verified Product/service brand based in United States with an audience of 3.2M. MINISO has shared 4,715 posts to date, currently less than one post a week. Engagement runs at 0.55%, or about 17,550 likes and 47 comments per post.
On Instagram, Miniso.official runs a Product/service account that has published 4,715 posts and gathered 3.2M followers.
Posts by Miniso.official tend to gather 17,550 likes and 47 comments, about one interaction per 182 followers.
At one comment per 375 likes, the ratio points to an audience that mostly engages through likes.
On average, Miniso.official's video content earns 12.9K views.
In recent weeks Miniso.official has kept to less than one post per week.
Miniso.official follows only 315 accounts while being followed by 3.2M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$11,000–$21,000
Based on 3.2M followers and a 0.55% engagement rate, a single sponsored post by Miniso.official is worth an estimated $11,000–$21,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Product/service
| Metric | Miniso.official | Cohort median |
|---|---|---|
| Engagement rate | 0.55% | 1.02% |
| Average likes | 17,550 | 25,711 |
| Average comments | 47 | 376 |
| Posts per week | 0.79 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Miniso.official | Cohort median |
|---|---|---|
| Engagement rate | 0.55% | 0.81% |
| Average likes | 17,550 | 19,158 |
| Average comments | 47 | 344 |
| Posts per week | 0.79 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 25, 2026
MINISO is a verified product/service brand based in United States on Instagram, with 3.2M followers.
MINISO posts on Instagram as @miniso.official.
MINISO has 3,205,741 followers on Instagram (3.2M) as of Mar 25, 2026.
MINISO's engagement rate is 0.55%, calculated from average likes and comments per post relative to followers.
Posts by MINISO average 17,550 likes and 47 comments.
MINISO posts less than once a week on average.
MINISO is registered as a business account on Instagram and is verified.
MINISO is categorized as a product/service account in the InstME index, based on the profile's bio and Instagram category across 4,715 posts.
MINISO's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. MINISO carries the blue verified badge on Instagram.
4,715
47
Avg Views
12,898
Posts / Week
0.79
Growth Score
11 / 100
Engagement
0.1%
A sponsored post from MINISO is estimated at $11,000 to $21,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
