#BeWhoYouAre
Followers
3.2M
Following
580
Total Posts
Engagement Rate
0.33%
Avg Likes
10,490
Avg Comments
Oakley is a verified Product/service brand on Instagram, tracked in the InstME index with 3.2M followers. Oakley has shared 1,293 posts to date, currently around 3 posts a week. Posts average 10,490 likes and 119 comments, an engagement rate of 0.33%.
Oakley has built an audience of 3.2M followers on Instagram over 1,293 posts as a Product/service account.
Each post from Oakley averages 10,490 likes and 119 comments, or about one interaction per 300 followers.
Comments arrive at about one per 88 likes, a sign of an audience that mostly engages through likes.
Lately Oakley has been publishing about 3 posts per week.
The account follows just 580 others against 3.2M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$11,000–$21,000
Based on 3.2M followers and a 0.33% engagement rate, a single sponsored post by Oakley is worth an estimated $11,000–$21,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Product/service
| Metric | Oakley | Cohort median |
|---|---|---|
| Engagement rate | 0.33% | 1.02% |
| Average likes | 10,490 | 25,711 |
| Average comments | 119 | 376 |
| Posts per week | 2.87 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Oakley is a verified product/service brand on Instagram, with 3.2M followers.
Oakley has 3,187,777 followers on Instagram (3.2M) as of Apr 27, 2026.
Oakley's engagement rate is 0.33%, calculated from average likes and comments per post relative to followers.
Posts by Oakley average 10,490 likes and 119 comments.
Oakley posts about 3 times per week on average.
Oakley is registered as a business account on Instagram and is verified.
Oakley is categorized as a product/service account in the InstME index, based on the profile's bio and Instagram category across 1,293 posts.
Yes. Oakley carries the blue verified badge on Instagram.
A sponsored post from Oakley is estimated at $11,000 to $21,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,293
119
Posts / Week
2.87
Growth Score
6.6 / 100
Follower Ratio
5496.2×
Engagement
0.1%
