Everything you need to wake up awake, from dreamy mattresses to sleep wellness essentials. Tag us to be featured.
Followers
78.9K
Following
62
Total Posts
Engagement Rate
0.01%
Avg Likes
10
Avg Comments
Tuft & Needle runs a verified Health brand account with 78.9K followers on Instagram. Tuft & Needle has shared 1,492 posts to date, currently around 2 posts a week. Typical posts draw 10 likes and 1 comments, putting engagement at 0.01%.
Counting 78.9K followers and 1,492 posts, Tuftandneedle sits in the InstME index as a Health account.
Benchmarked against 1,016 Health accounts with 10K–100K followers, Tuftandneedle posts a 0.01% engagement rate that is in the bottom quarter (median: 0.58%).
Video content from Tuftandneedle draws about 6.9 views.
Posting frequency for Tuftandneedle sits at about 2 posts per week.
With 78.9K followers but only 62 accounts followed back, Tuftandneedle shows the ratio of a well-established account.
Estimated sponsored-post value
$280–$510
Based on 78.9K followers and a 0.01% engagement rate, a single sponsored post by Tuftandneedle is worth an estimated $280–$510. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Health creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Health
| Metric | Tuftandneedle | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.58% |
| Average likes | 10 | 136 |
| Average comments | 1 | 10 |
| Posts per week | 2.47 | 0.52 |
Median values from 1,016 Health accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 8, 2026
Tuft & Needle is a verified health brand on Instagram, with 78.9K followers.
Tuft & Needle posts on Instagram as @tuftandneedle.
Tuft & Needle has 78,944 followers on Instagram (78.9K) as of Apr 8, 2026.
Tuft & Needle's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.58%) for Health accounts with 10K–100K followers in the InstME index.
Posts by Tuft & Needle average 10 likes and 1 comments.
Tuft & Needle posts about 2 times per week on average.
Tuft & Needle is registered as a business account on Instagram and is verified.
Tuft & Needle is categorized as a health account in the InstME index, based on the profile's bio and Instagram category across 1,492 posts.
Yes. Tuft & Needle carries the blue verified badge on Instagram.
1,492
1
Avg Views
7
Posts / Week
2.47
Growth Score
0.2 / 100
Engagement
0.75%
A sponsored post from Tuft & Needle is estimated at $280 to $510. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
