Hyderabad-based home decor store | @nayantaraq | @trovecraftdesign #homedecor #indiandecor
Nayantara Q is a Home & DIY brand based in India. The account has built 214.5K followers on Instagram. The account has published 4,694 posts, currently less than one post a week. Engagement runs at 0.23%, or about 444 likes and 43 comments per post.
As a Home & DIY account, Trovecraftindia reaches 214.5K followers on Instagram across 4,694 published posts.
Among 436 Home & DIY accounts with 100K–1M followers in the InstME index, Trovecraftindia's 0.23% engagement rate comes in below the median of 0.63%.
Comments arrive at about one per 10 likes, a sign of an unusually discussion-heavy audience.
Video posts average 43.6K views, reaching roughly 20% of Trovecraftindia's follower base per post.
Recent posting activity averages less than one post per week.
The account follows just 1,792 others against 214.5K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$750–$1,400
Based on 214.5K followers and a 0.23% engagement rate, a single sponsored post by Trovecraftindia is worth an estimated $750–$1,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in India, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Trovecraftindia | Cohort median |
|---|---|---|
| Engagement rate | 0.23% | 0.63% |
| Average likes | 444 | 1,415 |
| Average comments | 43 | 30 |
| Posts per week | 0.09 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Trovecraftindia | Cohort median |
|---|---|---|
| Engagement rate | 0.23% | 1.49% |
| Average likes | 444 | 3,406 |
| Average comments | 43 | 60 |
| Posts per week | 0.09 | 0.75 |
Median values from 545 accounts in India with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Oct 1, 2026
Nayantara Q is a home & diy brand based in India on Instagram, with 214.5K followers.
Nayantara Q posts on Instagram as @trovecraftindia.
Nayantara Q has 214,487 followers on Instagram (214.5K) as of Oct 1, 2026.
Nayantara Q's engagement rate is 0.23%, calculated from average likes and comments per post relative to followers. That is below the median of 0.63% for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Nayantara Q average 444 likes and 43 comments.
Nayantara Q posts less than once a week on average.
Nayantara Q is registered as a business account on Instagram.
Nayantara Q is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 4,694 posts.
Nayantara Q's profile places the account in India. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
4,694
Avg Comments
43
Engagement
1.8%
A sponsored post from Nayantara Q is estimated at $750 to $1,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
