Europe’s hair, beauty and wellness app. From fades to facials, waxes and wellness in 90k+ salons. Treat yourself well. It’s a non-negotiable.
Reaching 97.2K followers on Instagram, Treatwell is a verified Beauty brand. The account posts mainly around beauty and health topics. The account has published 280 posts, currently around 5 posts a week. Posts average 96 likes and 5 comments, an engagement rate of 0.1%.
Tracked in the InstME index, Treatwell is a Beauty account with 97.2K followers and a back catalogue of 280 posts.
Treatwell records a 0.1% engagement rate, in the bottom quarter (median: 0.57%) for the 5,414 Beauty accounts with 10K–100K followers tracked in the InstME index.
The like-to-comment split is roughly 18 to one, indicating an unusually discussion-heavy audience.
Treatwell currently publishes about 5 posts per week.
InstME's checks rate Treatwell's audience 76/100, flagging roughly 20% as low-quality or inactive, a solid result.
Estimated sponsored-post value
$340–$630
Based on 97.2K followers and a 0.1% engagement rate, a single sponsored post by Treatwell is worth an estimated $340–$630. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Treatwell | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 0.57% |
| Average likes | 96 | 134 |
| Average comments | 5 | 12 |
| Posts per week | 4.64 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Treatwell is a verified beauty brand on Instagram, with 97.2K followers.
Treatwell has 97,233 followers on Instagram (97.2K) as of Jul 15, 2026.
Treatwell's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.57%) for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Treatwell average 96 likes and 5 comments.
Treatwell posts about 5 times per week on average.
InstME's audience-quality analysis estimates about 20% of Treatwell's followers are low-quality or inactive, giving an audience-quality score of 76/100.
Treatwell is registered as a business account on Instagram and is verified.
Treatwell is categorized as a beauty and health account in the InstME index, based on the profile's bio and Instagram category across 280 posts.
Yes. Treatwell carries the blue verified badge on Instagram.
Total Posts
280
Avg Comments
5
Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Health
Engagement
1.64%
A sponsored post from Treatwell is estimated at $340 to $630. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
