'Do not tire, never lose interest, never grow indifferent...' Explore Tove Jansson (1914-2001) – author, artist and creator of @moominofficial
Outreach This Creator For FreeTove Jansson is a Travel brand on Instagram, tracked in the InstME index with 109.4K followers. The account posts mainly around travel and music topics. Tove Jansson has shared 481 posts to date, currently around 2 posts a week. Posts average 4,312 likes and 8 comments, an engagement rate of 3.95%.
Tovejanssonofficial is a Travel account whose 481 posts have grown a following of 109.4K on Instagram.
Compared with 977 other Travel accounts with 100K–1M followers in the InstME index, Tovejanssonofficial's 3.95% engagement rate is in the top quarter (median: 0.92%).
Comments arrive at about one per 523 likes, a sign of an audience that mostly engages through likes.
Recent posting activity averages about 2 posts per week.
With 109.4K followers but only 8 accounts followed back, Tovejanssonofficial shows the ratio of a well-established account.
Estimated sponsored-post value
$1,500–$2,800
Based on 109.4K followers and a 3.95% engagement rate, a single sponsored post by Tovejanssonofficial is worth an estimated $1,500–$2,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Music
| Metric | Tovejanssonofficial | Cohort median |
|---|---|---|
| Engagement rate | 3.95% | 0.92% |
| Average likes | 4,312 | 1,974 |
| Average comments | 8 | 53 |
| Posts per week | 2.12 | 0.73 |
Median values from 977 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 21, 2026
Tove Jansson is a travel brand on Instagram, with 109.4K followers.
Tove Jansson posts on Instagram as @tovejanssonofficial.
Tove Jansson has 109,440 followers on Instagram (109.4K) as of Sep 21, 2026.
Tove Jansson's engagement rate is 3.95%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.92%) for Travel accounts with 100K–1M followers in the InstME index.
Posts by Tove Jansson average 4,312 likes and 8 comments.
Tove Jansson posts about 2 times per week on average.
Tove Jansson is registered as a business account on Instagram.
Tove Jansson is categorized as a travel and music account in the InstME index, based on the profile's bio and Instagram category across 481 posts.
A sponsored post from Tove Jansson is estimated at $1,500 to $2,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
481
Avg Comments
8
Engagement
0.45%
