The official Moomin® account brings you the best of the lovable Moomins, created by @tovejanssonofficial 2026 - We're braver together 🧡
On Instagram, Moomin is a verified business account with an audience of 1.1M. To date Moomin has posted 4,539 times, currently around 5 posts a week. Engagement runs at 3.73%, or about 39,986 likes and 399 comments per post.
Moominofficial operates a business account on Instagram, pairing 1.1M followers with 4,539 posts.
Posts by Moominofficial tend to gather 39,986 likes and 399 comments, about one interaction per 27 followers.
Followers leave about one comment for every 100 likes, an audience that mostly engages through likes.
Over recent weeks, Moominofficial has published about 5 posts per week.
Moominofficial keeps its following list short (464) relative to 1.1M followers, as established creators and brands tend to.
Estimated sponsored-post value
$14,000–$26,000
Based on 1.1M followers and a 3.73% engagement rate, a single sponsored post by Moominofficial is worth an estimated $14,000–$26,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Moominofficial | Cohort median |
|---|---|---|
| Engagement rate | 3.73% | 1.02% |
| Average likes | 39,986 | 25,711 |
| Average comments | 399 | 376 |
| Posts per week | 5.21 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 20, 2026
Moomin is a verified Instagram brand on Instagram, with 1.1M followers.
Moomin posts on Instagram as @moominofficial.
Moomin has 1,082,674 followers on Instagram (1.1M) as of Sep 20, 2026.
Moomin's engagement rate is 3.73%, calculated from average likes and comments per post relative to followers.
Posts by Moomin average 39,986 likes and 399 comments.
Moomin posts about 5 times per week on average.
Moomin is registered as a business account on Instagram and is verified.
Yes. Moomin carries the blue verified badge on Instagram.
A sponsored post from Moomin is estimated at $14,000 to $26,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
4,539
Avg Comments
399
Engagement
5.32%
