🔥 Unleash adventure on our world-class obstacles 🏃 5K, 15K, Endurance Events 🌎 Event + Community Support
Outreach This Creator For FreeFollowers
669.1K
Following
1K
Total Posts
Engagement Rate
0.09%
Avg Likes
614
Avg Comments
Tough Mudder is a verified Travel brand, with 669.1K followers on Instagram. Tough Mudder has shared 9,306 posts to date, currently around 19 posts a week. Typical posts draw 614 likes and 5 comments, putting engagement at 0.09%.
Tracked in the InstME index, Toughmudder is a Travel account with 669.1K followers and a back catalogue of 9,306 posts.
Against 977 Travel accounts with 100K–1M followers in the InstME index, Toughmudder's 0.09% engagement rate lands in the bottom quarter (median: 0.92%).
The audience comments once per 131 likes on average, an audience that mostly engages through likes.
In recent weeks Toughmudder has kept to about 19 posts per week, more than one per day.
Toughmudder keeps its following list short (1,046) relative to 669.1K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,300–$4,300
Based on 669.1K followers and a 0.09% engagement rate, a single sponsored post by Toughmudder is worth an estimated $2,300–$4,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
| Metric | Toughmudder | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 0.92% |
| Average likes | 614 | 1,974 |
| Average comments | 5 | 53 |
| Posts per week | 18.9 | 0.73 |
Median values from 977 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Tough Mudder is a verified travel brand on Instagram, with 669.1K followers.
Tough Mudder posts on Instagram as @toughmudder.
Tough Mudder has 669,124 followers on Instagram (669.1K) as of Jul 13, 2026.
Tough Mudder's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.92%) for Travel accounts with 100K–1M followers in the InstME index.
Posts by Tough Mudder average 614 likes and 5 comments.
Tough Mudder posts about 19 times per week on average.
Tough Mudder is registered as a business account on Instagram and is verified.
Tough Mudder is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 9,306 posts.
Yes. Tough Mudder carries the blue verified badge on Instagram.
9,306
5
Posts / Week
18.9
Growth Score
1.8 / 100
Follower Ratio
639.7×
Engagement
0.27%
A sponsored post from Tough Mudder is estimated at $2,300 to $4,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
