Co-founder of #IMAGECOMICS Founder of @mcfarlane_toys_official Creator of Co-creator of Co-founder of
Followers
581.5K
Following
65
Total Posts
Engagement Rate
0.74%
Avg Likes
4,212
Avg Comments
Todd McFarlane is a verified Business creator, with 581.5K followers on Instagram. The account posts mainly around business and lifestyle topics. Todd McFarlane has shared 2,668 posts to date, currently around 3 posts a week. Engagement runs at 0.74%, or about 4,212 likes and 114 comments per post.
Toddmcfarlane operates a Business account on Instagram, pairing 581.5K followers with 2,668 posts.
Toddmcfarlane records a 0.74% engagement rate, below the median of 1.25% for the 1,742 Business accounts with 100K–1M followers tracked in the InstME index.
For roughly every 37 likes there is one comment, a healthy amount of conversation.
Toddmcfarlane's recent cadence works out to about 3 posts per week.
Toddmcfarlane keeps its following list short (65) relative to 581.5K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,000–$3,800
Based on 581.5K followers and a 0.74% engagement rate, a single sponsored post by Toddmcfarlane is worth an estimated $2,000–$3,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Lifestyle
| Metric | Toddmcfarlane | Cohort median |
|---|---|---|
| Engagement rate | 0.74% | 1.25% |
| Average likes | 4,212 | 2,990 |
| Average comments | 114 | 92 |
| Posts per week | 3.28 | 0.39 |
Median values from 1,742 Business accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Todd McFarlane is a verified business creator on Instagram, with 581.5K followers.
Todd McFarlane posts on Instagram as @toddmcfarlane.
Todd McFarlane has 581,517 followers on Instagram (581.5K) as of Jul 15, 2026.
Todd McFarlane's engagement rate is 0.74%, calculated from average likes and comments per post relative to followers. That is below the median of 1.25% for Business accounts with 100K–1M followers in the InstME index.
Posts by Todd McFarlane average 4,212 likes and 114 comments.
Todd McFarlane posts about 3 times per week on average.
Todd McFarlane is registered as a creator account on Instagram and is verified.
Todd McFarlane is categorized as a business and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 2,668 posts.
Yes. Todd McFarlane carries the blue verified badge on Instagram.
2,668
114
Posts / Week
3.28
Growth Score
14.8 / 100
Follower Ratio
8946.4×
Engagement
3.65%
A sponsored post from Todd McFarlane is estimated at $2,000 to $3,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
