Followers
476.6K
Following
241
Total Posts
Engagement Rate
0.36%
Avg Likes
1,704
Avg Comments
McFarlane Toys is a verified Product/service brand on Instagram, tracked in the InstME index with 476.6K followers. McFarlane Toys has shared 5,289 posts to date, currently around 31 posts a week. Engagement runs at 0.36%, or about 1,704 likes and 31 comments per post.
Counting 476.6K followers and 5,289 posts, Mcfarlane_toys_official sits in the InstME index as a Product/service account.
A 0.36% engagement rate leaves Mcfarlane_toys_official in the bottom 28% compared with accounts with 100K–1M followers.
Comments arrive at about one per 56 likes, a sign of a healthy amount of conversation.
Posting frequency for Mcfarlane_toys_official sits at about 31 posts per week, more than one per day.
On audience quality, Mcfarlane_toys_official lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
With 476.6K followers but only 241 accounts followed back, Mcfarlane_toys_official shows the ratio of a well-established account.
Estimated sponsored-post value
$1,700–$3,100
Based on 476.6K followers and a 0.36% engagement rate, a single sponsored post by Mcfarlane_toys_official is worth an estimated $1,700–$3,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Product/service
| Metric | Mcfarlane_toys_official | Cohort median |
|---|---|---|
| Engagement rate | 0.36% | 1.25% |
| Average likes | 1,704 | 2,985 |
| Average comments | 31 | 73 |
| Posts per week | 31.25 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
McFarlane Toys is a verified product/service brand on Instagram, with 476.6K followers.
McFarlane Toys posts on Instagram as @mcfarlane_toys_official.
McFarlane Toys has 476,636 followers on Instagram (476.6K) as of Jul 15, 2026.
McFarlane Toys's engagement rate is 0.36%, calculated from average likes and comments per post relative to followers.
Posts by McFarlane Toys average 1,704 likes and 31 comments.
McFarlane Toys posts about 31 times per week on average.
InstME's audience-quality analysis estimates about 0% of McFarlane Toys's followers are low-quality or inactive, giving an audience-quality score of 100/100.
McFarlane Toys is registered as a business account on Instagram and is verified.
McFarlane Toys is categorized as a product/service account in the InstME index, based on the profile's bio and Instagram category across 5,289 posts.
5,289
31
Posts / Week
31.25
Growth Score
7.2 / 100
ER Rank
28th
Engagement
0.18%
Yes. McFarlane Toys carries the blue verified badge on Instagram.
A sponsored post from McFarlane Toys is estimated at $1,700 to $3,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
