The premium music streaming app, made by .
Followers
2.7M
Following
852
Total Posts
Engagement Rate
0.74%
Avg Likes
19,435
Avg Comments
On Instagram, YouTube Music is a verified Music brand with an audience of 2.7M. YouTube Music has shared 3,239 posts to date, currently around 21 posts a week. Typical posts draw 19,435 likes and 347 comments, putting engagement at 0.74%.
Youtubemusic's Instagram presence spans 3,239 posts and 2.7M followers, profiling it as a Music account.
Youtubemusic has an engagement rate of 0.74%, which is below the median of 1.04% for Music accounts with over 1M followers, based on 1,001 accounts in the InstME index.
At one comment per 56 likes, the ratio points to a healthy amount of conversation.
On average, Youtubemusic's video content earns 29.4K views.
In recent weeks Youtubemusic has kept to about 21 posts per week, more than one per day.
Youtubemusic follows only 852 accounts while being followed by 2.7M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$9,300–$17,000
Based on 2.7M followers and a 0.74% engagement rate, a single sponsored post by Youtubemusic is worth an estimated $9,300–$17,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
| Metric | Youtubemusic | Cohort median |
|---|---|---|
| Engagement rate | 0.74% | 1.04% |
| Average likes | 19,435 | 25,754 |
| Average comments | 347 | 441 |
| Posts per week | 20.89 | 0.76 |
Median values from 1,001 Music accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 6, 2026
YouTube Music is a verified music brand on Instagram, with 2.7M followers.
YouTube Music posts on Instagram as @youtubemusic.
YouTube Music has 2,657,783 followers on Instagram (2.7M) as of Apr 6, 2026.
YouTube Music's engagement rate is 0.74%, calculated from average likes and comments per post relative to followers. That is below the median of 1.04% for Music accounts with over 1M followers in the InstME index.
Posts by YouTube Music average 19,435 likes and 347 comments.
YouTube Music posts about 21 times per week on average.
YouTube Music is registered as a business account on Instagram and is verified.
YouTube Music is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 3,239 posts.
Yes. YouTube Music carries the blue verified badge on Instagram.
3,239
347
Avg Views
29,444
Posts / Week
20.89
Growth Score
14.8 / 100
Engagement
4.88%
A sponsored post from YouTube Music is estimated at $9,300 to $17,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
