The best bites, food news and trends from @todayshow 🍔🌮🥗🍰🍳
Followers
538.6K
Following
602
Total Posts
Engagement Rate
2.49%
Avg Likes
13,258
Avg Comments
TODAY Food is a verified Food brand on Instagram, tracked in the InstME index with 538.6K followers. The account has published 6,644 posts, currently less than one post a week. Engagement runs at 2.49%, or about 13,258 likes and 145 comments per post.
Todayfood has built an audience of 538.6K followers on Instagram over 6,644 posts as a Food account.
Todayfood's 2.49% engagement rate is in the top quarter (median: 0.74%) among Food accounts with 100K–1M followers, measured across 1,551 accounts in the InstME index.
Followers weigh in with a comment about every 91 likes, an audience that mostly engages through likes.
Recent posting activity averages less than one post per week.
Todayfood comes in at 100/100 for audience quality, with 0% of followers estimated low-quality or inactive, a strong signal of genuine reach.
The account follows just 602 others against 538.6K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$4,700–$8,700
Based on 538.6K followers and a 2.49% engagement rate, a single sponsored post by Todayfood is worth an estimated $4,700–$8,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Todayfood | Cohort median |
|---|---|---|
| Engagement rate | 2.49% | 0.74% |
| Average likes | 13,258 | 1,665 |
| Average comments | 145 | 54 |
| Posts per week | 0.17 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
TODAY Food is a verified food brand on Instagram, with 538.6K followers.
TODAY Food posts on Instagram as @todayfood.
TODAY Food has 538,571 followers on Instagram (538.6K) as of Apr 27, 2026.
TODAY Food's engagement rate is 2.49%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.74%) for Food accounts with 100K–1M followers in the InstME index.
Posts by TODAY Food average 13,258 likes and 145 comments.
TODAY Food posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of TODAY Food's followers are low-quality or inactive, giving an audience-quality score of 100/100.
TODAY Food is registered as a business account on Instagram and is verified.
TODAY Food is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 6,644 posts.
6,644
145
Posts / Week
0.17
Growth Score
49.8 / 100
ER Rank
Top 33%
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Engagement
0.05%
Yes. TODAY Food carries the blue verified badge on Instagram.
A sponsored post from TODAY Food is estimated at $4,700 to $8,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
