Edinburgh's most famous hotel & restaurant in the shadow of Edinburgh Castle. Voted Most Romantic Hotel in the world by Travel7 & AA Award Winner 2024
Followers
71.8K
Following
2K
Total Posts
Engagement Rate
0.8%
Avg Likes
561
Avg Comments
The Witchery is a verified Food brand based in United Kingdom, with 71.8K followers on Instagram. Content spans food and travel. The account has published 501 posts, currently less than one post a week. Typical posts draw 561 likes and 14 comments, putting engagement at 0.8%.
Tracked in the InstME index, Thewitcheryedin is a Food account with 71.8K followers and a back catalogue of 501 posts.
Against 7,981 Food accounts with 10K–100K followers in the InstME index, Thewitcheryedin's 0.8% engagement rate lands above the median of 0.75%.
Followers leave about one comment for every 39 likes, a healthy amount of conversation.
Thewitcheryedin's recent cadence works out to less than one post per week.
Estimated sponsored-post value
$250–$470
Based on 71.8K followers and a 0.8% engagement rate, a single sponsored post by Thewitcheryedin is worth an estimated $250–$470. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Travel
| Metric | Thewitcheryedin | Cohort median |
|---|---|---|
| Engagement rate | 0.8% | 0.75% |
| Average likes | 561 | 177 |
| Average comments | 14 | 10 |
| Posts per week | 0.1 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thewitcheryedin | Cohort median |
|---|---|---|
| Engagement rate | 0.8% | 0.62% |
| Average likes | 561 | 150 |
| Average comments | 14 | 9 |
| Posts per week | 0.1 | 0.95 |
Median values from 327 Food accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 10, 2026
The Witchery is a verified food brand based in United Kingdom on Instagram, with 71.8K followers.
The Witchery posts on Instagram as @thewitcheryedin.
The Witchery has 71,792 followers on Instagram (71.8K) as of Aug 10, 2026.
The Witchery's engagement rate is 0.8%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by The Witchery average 561 likes and 14 comments.
The Witchery posts less than once a week on average.
The Witchery is registered as a business account on Instagram and is verified.
The Witchery is categorized as a food and travel account in the InstME index, based on the profile's bio and Instagram category across 501 posts.
The Witchery's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
501
14
Posts / Week
0.1
Growth Score
16 / 100
Last Post
14 days ago
Engagement
0.09%
Yes. The Witchery carries the blue verified badge on Instagram.
A sponsored post from The Witchery is estimated at $250 to $470. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
