NZ’s Leading Teeth Whitening (TWC) is a verified Home & DIY brand based in New Zealand, with 24K followers on Instagram. To date NZ’s Leading Teeth Whitening (TWC) has posted 1,188 times, currently around 3 posts a week. Typical posts draw 69 likes and 9 comments, putting engagement at 0.33%.
Tracked in the InstME index, Thewhiteningco is a Home & DIY account with 24K followers and a back catalogue of 1,188 posts.
Against 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, Thewhiteningco's 0.33% engagement rate lands below the median of 0.75%.
For roughly every 8 likes there is one comment, an unusually discussion-heavy audience.
Thewhiteningco's recent cadence works out to about 3 posts per week.
Estimated sponsored-post value
$84–$160
Based on 24K followers and a 0.33% engagement rate, a single sponsored post by Thewhiteningco is worth an estimated $84–$160. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in New Zealand, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Thewhiteningco | Cohort median |
|---|---|---|
| Engagement rate | 0.33% | 0.75% |
| Average likes | 69 | 200 |
| Average comments | 9 | 9 |
| Posts per week | 2.61 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thewhiteningco | Cohort median |
|---|---|---|
| Engagement rate | 0.33% | 1.59% |
| Average likes | 69 | 372 |
| Average comments | 9 | 16 |
| Posts per week | 2.61 | 0.97 |
Median values from 157 accounts in New Zealand with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 10, 2026
NZ’s Leading Teeth Whitening (TWC) is a verified home & diy brand based in New Zealand on Instagram, with 24K followers.
NZ’s Leading Teeth Whitening (TWC) posts on Instagram as @thewhiteningco.
NZ’s Leading Teeth Whitening (TWC) has 24,019 followers on Instagram (24K) as of Sep 10, 2026.
NZ’s Leading Teeth Whitening (TWC)'s engagement rate is 0.33%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by NZ’s Leading Teeth Whitening (TWC) average 69 likes and 9 comments.
NZ’s Leading Teeth Whitening (TWC) posts about 3 times per week on average.
NZ’s Leading Teeth Whitening (TWC) is registered as a business account on Instagram and is verified.
Total Posts
1,188
Avg Comments
9
Engagement
2.66%
NZ’s Leading Teeth Whitening (TWC) is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,188 posts.
NZ’s Leading Teeth Whitening (TWC)'s profile places the account in New Zealand. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. NZ’s Leading Teeth Whitening (TWC) carries the blue verified badge on Instagram.
A sponsored post from NZ’s Leading Teeth Whitening (TWC) is estimated at $84 to $160. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
