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Outreach This Creator For FreeBay of Plenty Rugby Union is a Home & DIY creator based in New Zealand, with 24.2K followers on Instagram. The account posts mainly around home & diy and sports topics. The account has published 6,865 posts, currently less than one post a week. Typical posts draw 153 likes and 8 comments, putting engagement at 0.67%.
On Instagram, Boprugby runs a Home & DIY account that has published 6,865 posts and gathered 24.2K followers.
For Home & DIY accounts with 10K–100K followers, Boprugby's 0.67% engagement rate is below the median of 0.75%, a read from 1,345 accounts in the InstME index.
The like-to-comment split is roughly 18 to one, indicating an unusually discussion-heavy audience.
In recent weeks Boprugby has kept to less than one post per week.
Estimated sponsored-post value
$85–$160
Based on 24.2K followers and a 0.67% engagement rate, a single sponsored post by Boprugby is worth an estimated $85–$160. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in New Zealand, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Sports
| Metric | Boprugby | Cohort median |
|---|---|---|
| Engagement rate | 0.67% | 0.75% |
| Average likes | 153 | 200 |
| Average comments | 8 | 9 |
| Posts per week | 0.52 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Boprugby | Cohort median |
|---|---|---|
| Engagement rate | 0.67% | 1.59% |
| Average likes | 153 | 372 |
| Average comments | 8 | 16 |
| Posts per week | 0.52 | 0.97 |
Median values from 157 accounts in New Zealand with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 3, 2026
Bay of Plenty Rugby Union is a home & diy creator based in New Zealand on Instagram, with 24.2K followers.
Bay of Plenty Rugby Union posts on Instagram as @boprugby.
Bay of Plenty Rugby Union has 24,153 followers on Instagram (24.2K) as of Sep 3, 2026.
Bay of Plenty Rugby Union's engagement rate is 0.67%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Bay of Plenty Rugby Union average 153 likes and 8 comments.
Bay of Plenty Rugby Union posts less than once a week on average.
Bay of Plenty Rugby Union is registered as a creator account on Instagram.
Bay of Plenty Rugby Union is categorized as a home & diy and sports account in the InstME index, based on the profile's bio and Instagram category across 6,865 posts.
Total Posts
6,865
Avg Comments
8
25.4K
Engagement
2.66%
Bay of Plenty Rugby Union's profile places the account in New Zealand. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Bay of Plenty Rugby Union is estimated at $85 to $160. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
