@specialized_nz
Explore Home & Garden CreatorsOfficial home of Specialized New Zealand.
Outreach This Creator For FreeSpecialized New Zealand is a Home & DIY brand based in New Zealand, with 14.1K followers on Instagram. The account has published 2,174 posts, currently around 4 posts a week. Posts average 91 likes and 1 comments, an engagement rate of 0.65%.
Tracked in the InstME index, Specialized_nz is a Home & DIY account with 14.1K followers and a back catalogue of 2,174 posts.
Specialized_nz records a 0.65% engagement rate, below the median of 0.75% for the 1,345 Home & DIY accounts with 10K–100K followers tracked in the InstME index.
At one comment per 77 likes, the ratio points to an audience that mostly engages through likes.
In recent weeks Specialized_nz has kept to about 4 posts per week.
Estimated sponsored-post value
$49–$92
Based on 14.1K followers and a 0.65% engagement rate, a single sponsored post by Specialized_nz is worth an estimated $49–$92. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in New Zealand, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Specialized_nz | Cohort median |
|---|---|---|
| Engagement rate | 0.65% | 0.75% |
| Average likes | 91 | 200 |
| Average comments | 1 | 9 |
| Posts per week | 3.98 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Specialized_nz | Cohort median |
|---|---|---|
| Engagement rate | 0.65% | 1.59% |
| Average likes | 91 | 372 |
| Average comments | 1 | 16 |
| Posts per week | 3.98 | 0.97 |
Median values from 157 accounts in New Zealand with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Specialized New Zealand is a home & diy brand based in New Zealand on Instagram, with 14.1K followers.
Specialized New Zealand posts on Instagram as @specialized_nz.
Specialized New Zealand has 14,098 followers on Instagram (14.1K) as of Jul 11, 2026.
Specialized New Zealand's engagement rate is 0.65%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Specialized New Zealand average 91 likes and 1 comments.
Specialized New Zealand posts about 4 times per week on average.
Specialized New Zealand is registered as a business account on Instagram.
Specialized New Zealand is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 2,174 posts.
Avg Comments
1
Engagement
3.56%
Specialized New Zealand's profile places the account in New Zealand. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Specialized New Zealand is estimated at $49 to $92. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
