Run by 28M+ hilarious Roommates. Where culture, news & convo collide daily. See also
Followers
28.1M
Following
1.5K
Total Posts
Engagement Rate
0.11%
Avg Likes
29,588
Avg Comments
The Shade Room is a verified Lifestyle brand based in United States. The account has built 28.1M followers on Instagram. The account has published 173,797 posts, currently around 84 posts a week. Typical posts draw 29,588 likes and 1,923 comments, putting engagement at 0.11%.
Counting 28.1M followers and 173,797 posts, Theshaderoom sits in the InstME index as a Lifestyle account.
Benchmarked against 177 Lifestyle accounts with over 1M followers, Theshaderoom posts a 0.11% engagement rate that is in the bottom quarter (median: 2.43%).
The comment-to-like ratio works out to one comment per 15 likes, pointing to an unusually discussion-heavy audience.
Recent posting activity averages about 84 posts per week, more than one per day.
With 28.1M followers but only 1,454 accounts followed back, Theshaderoom shows the ratio of a well-established account.
Estimated sponsored-post value
$98,000–$180,000
Based on 28.1M followers and a 0.11% engagement rate, a single sponsored post by Theshaderoom is worth an estimated $98,000–$180,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Theshaderoom | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 2.43% |
| Average likes | 29,588 | 54,853 |
| Average comments | 1,923 | 522 |
| Posts per week | 84 | 0.81 |
Median values from 177 Lifestyle accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Theshaderoom | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 0.81% |
| Average likes | 29,588 | 19,158 |
| Average comments | 1,923 | 344 |
| Posts per week | 84 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
The Shade Room is a verified lifestyle brand based in United States on Instagram, with 28.1M followers.
The Shade Room posts on Instagram as @theshaderoom.
The Shade Room has 28,109,202 followers on Instagram (28.1M) as of Jul 9, 2026.
The Shade Room's engagement rate is 0.11%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.43%) for Lifestyle accounts with over 1M followers in the InstME index.
Posts by The Shade Room average 29,588 likes and 1,923 comments.
The Shade Room posts about 84 times per week on average.
The Shade Room is registered as a business account on Instagram and is verified.
The Shade Room is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 173,797 posts.
The Shade Room's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
173,797
1,923
Posts / Week
84
Growth Score
2.2 / 100
Follower Ratio
19332.3×
Engagement
0.23%
Yes. The Shade Room carries the blue verified badge on Instagram.
A sponsored post from The Shade Room is estimated at $98,000 to $180,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
