😃 Stories can make people smile. 📬Contact -
Followers
30.8M
Following
420
Total Posts
Engagement Rate
2.49%
Avg Likes
761,085
Avg Comments
Zach King runs a verified Lifestyle creator account with 30.8M followers on Instagram. The account has published 1,306 posts, currently around 1 post a week. Engagement runs at 2.49%, or about 761,085 likes and 5,496 comments per post.
Zachking is a Lifestyle account whose 1,306 posts have grown a following of 30.8M on Instagram.
Compared with 177 other Lifestyle accounts with over 1M followers in the InstME index, Zachking's 2.49% engagement rate is in line with the median of 2.43%.
The comment-to-like ratio works out to one comment per 138 likes, pointing to an audience that mostly engages through likes.
Recent posting activity averages about one post per week.
With 30.8M followers but only 420 accounts followed back, Zachking shows the ratio of a well-established account.
Estimated sponsored-post value
$270,000–$500,000
Based on 30.8M followers and a 2.49% engagement rate, a single sponsored post by Zachking is worth an estimated $270,000–$500,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Zachking | Cohort median |
|---|---|---|
| Engagement rate | 2.49% | 2.43% |
| Average likes | 761,085 | 54,853 |
| Average comments | 5,496 | 522 |
| Posts per week | 1.04 | 0.81 |
Median values from 177 Lifestyle accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Zach King is a verified lifestyle creator on Instagram, with 30.8M followers.
Zach King posts on Instagram as @zachking.
Zach King has 30,789,084 followers on Instagram (30.8M) as of Jul 15, 2026.
Zach King's engagement rate is 2.49%, calculated from average likes and comments per post relative to followers. That is in line with the median of 2.43% for Lifestyle accounts with over 1M followers in the InstME index.
Posts by Zach King average 761,085 likes and 5,496 comments.
Zach King posts about 1 time per week on average.
Zach King is registered as a creator account on Instagram and is verified.
Zach King is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 1,306 posts.
Yes. Zach King carries the blue verified badge on Instagram.
1,306
5,496
Posts / Week
1.04
Growth Score
49.8 / 100
Follower Ratio
73307.3×
Engagement
0.66%
A sponsored post from Zach King is estimated at $270,000 to $500,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
