A creator’s guide to Instagram... by Instagram✨
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21.9M
Following
322
Total Posts
Engagement Rate
0.08%
Avg Likes
17,114
Avg Comments
Instagram’s @Creators runs a verified Lifestyle creator account based in United States with 21.9M followers on Instagram. Instagram’s @Creators has shared 2,999 posts to date, currently around 6 posts a week. Posts average 17,114 likes and 712 comments, an engagement rate of 0.08%.
Creators is a Lifestyle account on Instagram with 21.9M followers and 2,999 published posts.
Benchmarked against 177 Lifestyle accounts with over 1M followers, Creators posts a 0.08% engagement rate that is in the bottom quarter (median: 2.43%).
The comment-to-like ratio works out to one comment per 24 likes, pointing to a healthy amount of conversation.
Video content from Creators draws about 409.7K views.
Lately Creators has been publishing about 6 posts per week.
Audience-quality analysis puts Creators at 88/100; roughly 10% of followers look low-quality or inactive, a strong signal of genuine reach.
With 21.9M followers but only 322 accounts followed back, Creators shows the ratio of a well-established account.
Estimated sponsored-post value
$77,000–$140,000
Based on 21.9M followers and a 0.08% engagement rate, a single sponsored post by Creators is worth an estimated $77,000–$140,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Creators | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 2.43% |
| Average likes | 17,114 | 54,853 |
| Average comments | 712 | 522 |
| Posts per week | 5.61 | 0.81 |
Median values from 177 Lifestyle accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Creators | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 0.81% |
| Average likes | 17,114 | 19,158 |
| Average comments | 712 | 344 |
| Posts per week | 5.61 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 25, 2026
Instagram’s @Creators is a verified lifestyle creator based in United States on Instagram, with 21.9M followers.
Instagram’s @Creators posts on Instagram as @creators.
Instagram’s @Creators has 21,875,258 followers on Instagram (21.9M) as of Mar 25, 2026.
Instagram’s @Creators's engagement rate is 0.08%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.43%) for Lifestyle accounts with over 1M followers in the InstME index.
Posts by Instagram’s @Creators average 17,114 likes and 712 comments.
Instagram’s @Creators posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 10% of Instagram’s @Creators's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Instagram’s @Creators is registered as a creator account on Instagram and is verified.
2,999
712
Avg Views
409,696
Posts / Week
5.61
Growth Score
1.6 / 100
Predominantly women · mostly 18–34
Typical for Lifestyle creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Engagement
1.8%
Instagram’s @Creators is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 2,999 posts.
Instagram’s @Creators's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Instagram’s @Creators carries the blue verified badge on Instagram.
A sponsored post from Instagram’s @Creators is estimated at $77,000 to $140,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
