Followers
21.3M
Following
377
Total Posts
Engagement Rate
0.9%
Avg Likes
186,934
Avg Comments
Badabun runs a verified Lifestyle creator account with 21.3M followers on Instagram. To date Badabun has posted 41,642 times, currently less than one post a week. Posts average 186,934 likes and 5,694 comments, an engagement rate of 0.9%.
The Lifestyle account Badabun has posted 41,642 times on Instagram and drawn 21.3M followers.
Among 177 Lifestyle accounts with over 1M followers in the InstME index, Badabun's 0.9% engagement rate comes in below the median of 2.43%.
Roughly one in 33 likes comes with a comment, a healthy amount of conversation.
Badabun's output runs to less than one post per week.
The account follows just 377 others against 21.3M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$75,000–$140,000
Based on 21.3M followers and a 0.9% engagement rate, a single sponsored post by Badabun is worth an estimated $75,000–$140,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Badabun | Cohort median |
|---|---|---|
| Engagement rate | 0.9% | 2.43% |
| Average likes | 186,934 | 54,853 |
| Average comments | 5,694 | 522 |
| Posts per week | 0.43 | 0.81 |
Median values from 177 Lifestyle accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 9, 2026
Badabun is a verified lifestyle creator on Instagram, with 21.3M followers.
Badabun has 21,348,368 followers on Instagram (21.3M) as of Aug 9, 2026.
Badabun's engagement rate is 0.9%, calculated from average likes and comments per post relative to followers. That is below the median of 2.43% for Lifestyle accounts with over 1M followers in the InstME index.
Posts by Badabun average 186,934 likes and 5,694 comments.
Badabun posts less than once a week on average.
Badabun is registered as a creator account on Instagram and is verified.
Badabun is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 41,642 posts.
Yes. Badabun carries the blue verified badge on Instagram.
A sponsored post from Badabun is estimated at $75,000 to $140,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
41,642
5,694
Posts / Week
0.43
Growth Score
18 / 100
Last Post
9 days ago
Engagement
1.8%
