Nurse-Powered / Clean / Medical Grade Skincare Your roadmap to HAPPY, HEALTHY, BEAUTIFUL SKIN @ultabeauty @dermstore @hsn @lovelyskin
Followers
21.4K
Following
1.4K
Total Posts
Engagement Rate
0.15%
Avg Likes
19
Avg Comments
THE ROUTE BEAUTY is a Beauty brand, with 21.4K followers on Instagram. The account posts mainly around beauty and health topics. THE ROUTE BEAUTY has shared 1,497 posts to date, currently less than one post a week. Engagement runs at 0.15%, or about 19 likes and 13 comments per post.
On Instagram, Theroutebeauty runs a Beauty account that has published 1,497 posts and gathered 21.4K followers.
For Beauty accounts with 10K–100K followers, Theroutebeauty's 0.15% engagement rate is in the bottom quarter (median: 0.57%), a read from 5,414 accounts in the InstME index.
Theroutebeauty keeps a posting cadence of less than one post per week.
Estimated sponsored-post value
$75–$140
Based on 21.4K followers and a 0.15% engagement rate, a single sponsored post by Theroutebeauty is worth an estimated $75–$140. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Health
| Metric | Theroutebeauty | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 0.57% |
| Average likes | 19 | 134 |
| Average comments | 13 | 12 |
| Posts per week | 0.76 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
THE ROUTE BEAUTY is a beauty brand on Instagram, with 21.4K followers.
THE ROUTE BEAUTY posts on Instagram as @theroutebeauty.
THE ROUTE BEAUTY has 21,408 followers on Instagram (21.4K) as of Apr 23, 2026.
THE ROUTE BEAUTY's engagement rate is 0.15%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.57%) for Beauty accounts with 10K–100K followers in the InstME index.
Posts by THE ROUTE BEAUTY average 19 likes and 13 comments.
THE ROUTE BEAUTY posts less than once a week on average.
THE ROUTE BEAUTY is registered as a business account on Instagram.
THE ROUTE BEAUTY is categorized as a beauty and health account in the InstME index, based on the profile's bio and Instagram category across 1,497 posts.
A sponsored post from THE ROUTE BEAUTY is estimated at $75 to $140. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,497
13
Posts / Week
0.76
Growth Score
3 / 100
Follower Ratio
15.8×
Engagement
0.02%
