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Dermstore runs a verified Beauty brand account with 308.2K followers on Instagram. The account has published 5,006 posts, currently less than one post a week. Typical posts draw 207 likes and 19 comments, putting engagement at 0.07%.
Dermstore has built an audience of 308.2K followers on Instagram over 5,006 posts as a Beauty account.
Among 1,553 Beauty accounts with 100K–1M followers in the InstME index, Dermstore's 0.07% engagement rate comes in in the bottom quarter (median: 0.47%).
The comment-to-like ratio works out to one comment per 11 likes, pointing to an unusually discussion-heavy audience.
Posting frequency for Dermstore sits at less than one post per week.
The account follows just 1,387 others against 308.2K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,100–$2,000
Based on 308.2K followers and a 0.07% engagement rate, a single sponsored post by Dermstore is worth an estimated $1,100–$2,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Dermstore | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 0.47% |
| Average likes | 207 | 1,059 |
| Average comments | 19 | 46 |
| Posts per week | 0.34 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Dermstore is a verified beauty brand on Instagram, with 308.2K followers.
Dermstore has 308,242 followers on Instagram (308.2K) as of Apr 23, 2026.
Dermstore's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.47%) for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Dermstore average 207 likes and 19 comments.
Dermstore posts less than once a week on average.
Dermstore is registered as a business account on Instagram and is verified.
Dermstore is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 5,006 posts.
Yes. Dermstore carries the blue verified badge on Instagram.
A sponsored post from Dermstore is estimated at $1,100 to $2,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
5,006
Avg Comments
19
883.9K
Engagement
0.03%
