Prioritizing skin health as an authorized retailer of beauty & skin care by trusted brands, derms and pros Shop our posts:
Followers
308.2K
Following
1.4K
Total Posts
Engagement Rate
0.07%
Avg Likes
207
Avg Comments
Dermstore runs a verified Beauty brand account with 308.2K followers on Instagram. The account has published 5,006 posts, currently less than one post a week. Typical posts draw 207 likes and 19 comments, putting engagement at 0.07%.
Dermstore has built an audience of 308.2K followers on Instagram over 5,006 posts as a Beauty account.
Among 1,553 Beauty accounts with 100Kโ1M followers in the InstME index, Dermstore's 0.07% engagement rate comes in in the bottom quarter (median: 0.47%).
The comment-to-like ratio works out to one comment per 11 likes, pointing to an unusually discussion-heavy audience.
Posting frequency for Dermstore sits at less than one post per week.
The account follows just 1,387 others against 308.2K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,100โ$2,000
Based on 308.2K followers and a 0.07% engagement rate, a single sponsored post by Dermstore is worth an estimated $1,100โ$2,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women ยท mostly 18โ34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Dermstore | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 0.47% |
| Average likes | 207 | 1,059 |
| Average comments | 19 | 46 |
| Posts per week | 0.34 | 1.04 |
Median values from 1,553 Beauty accounts with 100Kโ1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Dermstore is a verified beauty brand on Instagram, with 308.2K followers.
Dermstore has 308,242 followers on Instagram (308.2K) as of Apr 23, 2026.
Dermstore's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.47%) for Beauty accounts with 100Kโ1M followers in the InstME index.
Posts by Dermstore average 207 likes and 19 comments.
Dermstore posts less than once a week on average.
Dermstore is registered as a business account on Instagram and is verified.
Dermstore is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 5,006 posts.
Yes. Dermstore carries the blue verified badge on Instagram.
A sponsored post from Dermstore is estimated at $1,100 to $2,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
5,006
19
Posts / Week
0.34
Growth Score
1.4 / 100
Follower Ratio
222.2ร
Engagement
3.68%
