✨ Reach your happy place 🇸🇪 Since 1967 ⚖️ Wellbeing and Beauty 📸 Tag us with
Followers
897.9K
Following
294
Total Posts
Engagement Rate
0.08%
Avg Likes
709
Avg Comments
Oriflame is a verified Beauty brand on Instagram based in Sweden, tracked in the InstME index with 897.9K followers. Content spans beauty and automotive. The account has published 3,555 posts, currently around 7 posts a week. Posts average 709 likes and 9 comments, an engagement rate of 0.08%.
Oriflame is a Beauty account on Instagram with 897.9K followers and 3,555 published posts.
Compared with 1,553 other Beauty accounts with 100K–1M followers in the InstME index, Oriflame's 0.08% engagement rate is in the bottom quarter (median: 0.47%).
Followers weigh in with a comment about every 80 likes, an audience that mostly engages through likes.
Posting frequency for Oriflame sits at about 7 posts per week, more than one per day.
With 897.9K followers but only 294 accounts followed back, Oriflame shows the ratio of a well-established account.
Estimated sponsored-post value
$3,100–$5,800
Based on 897.9K followers and a 0.08% engagement rate, a single sponsored post by Oriflame is worth an estimated $3,100–$5,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in Sweden, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Automotive
| Metric | Oriflame | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 0.47% |
| Average likes | 709 | 1,059 |
| Average comments | 9 | 46 |
| Posts per week | 7 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Oriflame | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 0.81% |
| Average likes | 709 | 1,463 |
| Average comments | 9 | 38 |
| Posts per week | 7 | 0.77 |
Median values from 56 accounts in Sweden with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Oriflame is a verified beauty brand based in Sweden on Instagram, with 897.9K followers.
Oriflame has 897,913 followers on Instagram (897.9K) as of Jul 11, 2026.
Oriflame's engagement rate is 0.08%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.47%) for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Oriflame average 709 likes and 9 comments.
Oriflame posts about 7 times per week on average.
Oriflame is registered as a business account on Instagram and is verified.
Oriflame is categorized as a beauty and automotive account in the InstME index, based on the profile's bio and Instagram category across 3,555 posts.
Oriflame's profile places the account in Sweden. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Oriflame carries the blue verified badge on Instagram.
3,555
9
Posts / Week
7
Growth Score
1.6 / 100
Follower Ratio
3054.1×
Engagement
0.08%
A sponsored post from Oriflame is estimated at $3,100 to $5,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
