On a mission to encourage people to go explore ❄️ #powguide Family members at @thepowguideskiclub 🙏
Outreach This Creator For FreeFollowers
294.8K
Following
803
Total Posts
Engagement Rate
0.73%
Avg Likes
2,147
Avg Comments
The Powguide is a Travel brand on Instagram, tracked in the InstME index with 294.8K followers. The account posts mainly around travel and parenting topics. To date The Powguide has posted 3,859 times, currently around 3 posts a week. Typical posts draw 2,147 likes and 12 comments, putting engagement at 0.73%.
The Travel account Thepowguide has posted 3,859 times on Instagram and drawn 294.8K followers.
Among 977 Travel accounts with 100K–1M followers in the InstME index, Thepowguide's 0.73% engagement rate comes in below the median of 0.92%.
Followers weigh in with a comment about every 187 likes, an audience that mostly engages through likes.
Thepowguide maintains a rhythm of about 3 posts per week.
The account follows just 803 others against 294.8K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,000–$1,900
Based on 294.8K followers and a 0.73% engagement rate, a single sponsored post by Thepowguide is worth an estimated $1,000–$1,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Parenting
| Metric | Thepowguide | Cohort median |
|---|---|---|
| Engagement rate | 0.73% | 0.92% |
| Average likes | 2,147 | 1,974 |
| Average comments | 12 | 53 |
| Posts per week | 3.04 | 0.73 |
Median values from 977 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
The Powguide is a travel brand on Instagram, with 294.8K followers.
The Powguide posts on Instagram as @thepowguide.
The Powguide has 294,765 followers on Instagram (294.8K) as of Jul 12, 2026.
The Powguide's engagement rate is 0.73%, calculated from average likes and comments per post relative to followers. That is below the median of 0.92% for Travel accounts with 100K–1M followers in the InstME index.
Posts by The Powguide average 2,147 likes and 12 comments.
The Powguide posts about 3 times per week on average.
The Powguide is registered as a business account on Instagram.
The Powguide is categorized as a travel and parenting account in the InstME index, based on the profile's bio and Instagram category across 3,859 posts.
A sponsored post from The Powguide is estimated at $1,000 to $1,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
3,859
12
Posts / Week
3.04
Growth Score
14.6 / 100
Follower Ratio
367.1×
769.5K
Engagement
0.12%
