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Outreach This Creator For FreeThe Nielsen is a Food creator based in Australia, with 13.4K followers on Instagram. The Nielsen has shared 186 posts to date, currently less than one post a week. Typical posts draw 130 likes and 1 comments, putting engagement at 0.98%.
Thenielsen_au operates a Food account on Instagram, pairing 13.4K followers with 186 posts.
Thenielsen_au records a 0.98% engagement rate, above the median of 0.75% for the 7,981 Food accounts with 10K–100K followers tracked in the InstME index.
At one comment per 91 likes, the ratio points to an audience that mostly engages through likes.
Thenielsen_au currently publishes less than one post per week.
InstME estimates 5% of Thenielsen_au's followers are low-quality or inactive, for an audience-quality score of 94/100, a strong signal of genuine reach.
Thenielsen_au keeps its following list short (43) relative to 13.4K followers, as established creators and brands tend to.
Estimated sponsored-post value
$47–$87
Based on 13.4K followers and a 0.98% engagement rate, a single sponsored post by Thenielsen_au is worth an estimated $47–$87. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Thenielsen_au | Cohort median |
|---|---|---|
| Engagement rate | 0.98% | 0.75% |
| Average likes | 130 | 177 |
| Average comments | 1 | 10 |
| Posts per week | 0.15 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thenielsen_au | Cohort median |
|---|---|---|
| Engagement rate | 0.98% | 0.46% |
| Average likes | 130 | 85 |
| Average comments | 1 | 4 |
| Posts per week | 0.15 | 0.7 |
Median values from 140 Food accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
The Nielsen is a food creator based in Australia on Instagram, with 13.4K followers.
The Nielsen posts on Instagram as @thenielsen_au.
The Nielsen has 13,412 followers on Instagram (13.4K) as of Jul 16, 2026.
The Nielsen's engagement rate is 0.98%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by The Nielsen average 130 likes and 1 comments.
The Nielsen posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of The Nielsen's followers are low-quality or inactive, giving an audience-quality score of 94/100.
The Nielsen is registered as a creator account on Instagram.
The Nielsen is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 186 posts.
Total Posts
186
Avg Comments
1
More women than men · mostly 25–44
Typical for Food creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Engagement
0.13%
The Nielsen's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from The Nielsen is estimated at $47 to $87. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
