Australia’s Favourite Roast.
Followers
36.6K
Following
1K
Total Posts
Engagement Rate
1.24%
Avg Likes
422
Avg Comments
Red Rooster is a verified Food brand based in Australia, with 36.6K followers on Instagram. Red Rooster has shared 1,261 posts to date, currently around 6 posts a week. Engagement runs at 1.24%, or about 422 likes and 33 comments per post.
On Instagram, Redrooster_au runs a Food account that has published 1,261 posts and gathered 36.6K followers.
Redrooster_au has an engagement rate of 1.24%, which is above the median of 0.75% for Food accounts with 10K–100K followers, based on 7,981 accounts in the InstME index.
The audience comments once per 13 likes on average, an unusually discussion-heavy audience.
On average Redrooster_au's video content earns 11.5K views, roughly 31% of the follower base per post.
In recent weeks Redrooster_au has kept to about 6 posts per week.
Estimated sponsored-post value
$160–$290
Based on 36.6K followers and a 1.24% engagement rate, a single sponsored post by Redrooster_au is worth an estimated $160–$290. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Redrooster_au | Cohort median |
|---|---|---|
| Engagement rate | 1.24% | 0.75% |
| Average likes | 422 | 177 |
| Average comments | 33 | 10 |
| Posts per week | 6.02 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Redrooster_au | Cohort median |
|---|---|---|
| Engagement rate | 1.24% | 0.46% |
| Average likes | 422 | 85 |
| Average comments | 33 | 4 |
| Posts per week | 6.02 | 0.7 |
Median values from 140 Food accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Red Rooster is a verified food brand based in Australia on Instagram, with 36.6K followers.
Red Rooster posts on Instagram as @redrooster_au.
Red Rooster has 36,582 followers on Instagram (36.6K) as of Jul 15, 2026.
Red Rooster's engagement rate is 1.24%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by Red Rooster average 422 likes and 33 comments.
Red Rooster posts about 6 times per week on average.
Red Rooster is registered as a business account on Instagram and is verified.
Red Rooster is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 1,261 posts.
Red Rooster's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
1,261
33
Avg Views
11,476
Posts / Week
6.02
Growth Score
24.8 / 100
Engagement
0.08%
Yes. Red Rooster carries the blue verified badge on Instagram.
A sponsored post from Red Rooster is estimated at $160 to $290. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
