McLaren Vale Winery & Cellar Door, South Australia Home of FIORE Italian Restaurant Cellar Door open seven days from 11am 🍷
Outreach This Creator For FreeDown The Rabbit Hole is a Food creator on Instagram based in Australia, tracked in the InstME index with 89K followers. Content spans food and home & diy. The account has published 658 posts, currently less than one post a week. Engagement runs at 0.73%, or about 606 likes and 47 comments per post.
Downtherabbitholewines is a Food account on Instagram with 89K followers and 658 published posts.
Benchmarked against 7,981 Food accounts with 10K–100K followers, Downtherabbitholewines posts a 0.73% engagement rate that is in line with the median of 0.75%.
Roughly one in 13 likes comes with a comment, an unusually discussion-heavy audience.
Downtherabbitholewines's output runs to less than one post per week.
Estimated sponsored-post value
$310–$580
Based on 89K followers and a 0.73% engagement rate, a single sponsored post by Downtherabbitholewines is worth an estimated $310–$580. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Home & DIY
| Metric | Downtherabbitholewines | Cohort median |
|---|---|---|
| Engagement rate | 0.73% | 0.75% |
| Average likes | 606 | 177 |
| Average comments | 47 | 10 |
| Posts per week | 0.21 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Downtherabbitholewines | Cohort median |
|---|---|---|
| Engagement rate | 0.73% | 0.46% |
| Average likes | 606 | 85 |
| Average comments | 47 | 4 |
| Posts per week | 0.21 | 0.7 |
Median values from 140 Food accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 10, 2026
Down The Rabbit Hole is a food creator based in Australia on Instagram, with 89K followers.
Down The Rabbit Hole posts on Instagram as @downtherabbitholewines.
Down The Rabbit Hole has 89,017 followers on Instagram (89K) as of Sep 10, 2026.
Down The Rabbit Hole's engagement rate is 0.73%, calculated from average likes and comments per post relative to followers. That is in line with the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by Down The Rabbit Hole average 606 likes and 47 comments.
Down The Rabbit Hole posts less than once a week on average.
Down The Rabbit Hole is registered as a creator account on Instagram.
Down The Rabbit Hole is categorized as a food and home & diy account in the InstME index, based on the profile's bio and Instagram category across 658 posts.
Avg Comments
47
Engagement
0.2%
Down The Rabbit Hole's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Down The Rabbit Hole is estimated at $310 to $580. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
