Australia’s favourite celebration of food, drink and culture.
Outreach This Creator For FreeFollowers
165.2K
Following
3.9K
Total Posts
Engagement Rate
0.21%
Avg Likes
332
Avg Comments
On Instagram, Melbourne Food & Wine is a verified Food brand based in Australia with an audience of 165.2K. The account has published 4,182 posts, currently around 6 posts a week. Posts average 332 likes and 11 comments, an engagement rate of 0.21%.
Melbfoodandwine's Instagram presence spans 4,182 posts and 165.2K followers, profiling it as a Food account.
Melbfoodandwine has an engagement rate of 0.21%, which is in the bottom quarter (median: 0.74%) for Food accounts with 100K–1M followers, based on 1,551 accounts in the InstME index.
The audience comments once per 31 likes on average, a healthy amount of conversation.
Melbfoodandwine keeps a posting cadence of about 6 posts per week.
Estimated sponsored-post value
$580–$1,100
Based on 165.2K followers and a 0.21% engagement rate, a single sponsored post by Melbfoodandwine is worth an estimated $580–$1,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Melbfoodandwine | Cohort median |
|---|---|---|
| Engagement rate | 0.21% | 0.74% |
| Average likes | 332 | 1,665 |
| Average comments | 11 | 54 |
| Posts per week | 5.99 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Melbfoodandwine | Cohort median |
|---|---|---|
| Engagement rate | 0.21% | 0.7% |
| Average likes | 332 | 1,539 |
| Average comments | 11 | 38 |
| Posts per week | 5.99 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Melbourne Food & Wine is a verified food brand based in Australia on Instagram, with 165.2K followers.
Melbourne Food & Wine posts on Instagram as @melbfoodandwine.
Melbourne Food & Wine has 165,156 followers on Instagram (165.2K) as of Jul 10, 2026.
Melbourne Food & Wine's engagement rate is 0.21%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.74%) for Food accounts with 100K–1M followers in the InstME index.
Posts by Melbourne Food & Wine average 332 likes and 11 comments.
Melbourne Food & Wine posts about 6 times per week on average.
Melbourne Food & Wine is registered as a business account on Instagram and is verified.
Melbourne Food & Wine is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 4,182 posts.
4,182
11
Posts / Week
5.99
Growth Score
4.2 / 100
Follower Ratio
42.3×
Engagement
0%
Melbourne Food & Wine's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Melbourne Food & Wine carries the blue verified badge on Instagram.
A sponsored post from Melbourne Food & Wine is estimated at $580 to $1,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
