📣 The best events and things to do in Melbourne 🔥 New openings | Local guides | Food and drink | City news | Weekend inspo Hit follow to stay busy ✨
Followers
232.6K
Following
622
Total Posts
Engagement Rate
1.53%
Avg Likes
3,439
Avg Comments
Secret Melbourne is a verified Food brand on Instagram based in Australia, tracked in the InstME index with 232.6K followers. To date Secret Melbourne has posted 4,185 times, currently less than one post a week. Posts average 3,439 likes and 109 comments, an engagement rate of 1.53%.
Secretmelbourne is a Food account whose 4,185 posts have grown a following of 232.6K on Instagram.
Compared with 1,551 other Food accounts with 100K–1M followers in the InstME index, Secretmelbourne's 1.53% engagement rate is above the median of 0.74%.
Followers weigh in with a comment about every 31 likes, a healthy amount of conversation.
Lately Secretmelbourne has been publishing less than one post per week.
At 100/100 on audience quality, Secretmelbourne carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
With 232.6K followers but only 622 accounts followed back, Secretmelbourne shows the ratio of a well-established account.
Estimated sponsored-post value
$1,200–$2,300
Based on 232.6K followers and a 1.53% engagement rate, a single sponsored post by Secretmelbourne is worth an estimated $1,200–$2,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Secretmelbourne | Cohort median |
|---|---|---|
| Engagement rate | 1.53% | 0.74% |
| Average likes | 3,439 | 1,665 |
| Average comments | 109 | 54 |
| Posts per week | 0.61 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Secretmelbourne | Cohort median |
|---|---|---|
| Engagement rate | 1.53% | 0.7% |
| Average likes | 3,439 | 1,539 |
| Average comments | 109 | 38 |
| Posts per week | 0.61 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Secret Melbourne is a verified food brand based in Australia on Instagram, with 232.6K followers.
Secret Melbourne posts on Instagram as @secretmelbourne.
Secret Melbourne has 232,565 followers on Instagram (232.6K) as of Jul 15, 2026.
Secret Melbourne's engagement rate is 1.53%, calculated from average likes and comments per post relative to followers. That is above the median of 0.74% for Food accounts with 100K–1M followers in the InstME index.
Posts by Secret Melbourne average 3,439 likes and 109 comments.
Secret Melbourne posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Secret Melbourne's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Secret Melbourne is registered as a business account on Instagram and is verified.
Secret Melbourne is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 4,185 posts.
4,185
109
Posts / Week
0.61
Growth Score
30.6 / 100
ER Rank
Top 43%
More women than men · mostly 25–44
Typical for Food creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Engagement
0.21%
Secret Melbourne's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Secret Melbourne carries the blue verified badge on Instagram.
A sponsored post from Secret Melbourne is estimated at $1,200 to $2,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
