Your friend with cred. 🥢🍷 Follow for the hottest Melbourne restaurant openings, chef tips, boozy good times and the food news shaping the city.
Outreach This Creator For FreeFollowers
278.7K
Following
578
Total Posts
Engagement Rate
0.06%
Avg Likes
150
Avg Comments
Urban List Melbourne is a Food creator based in Australia, with 278.7K followers on Instagram. Urban List Melbourne has shared 13,040 posts to date, currently around 8 posts a week. Engagement runs at 0.06%, or about 150 likes and 6 comments per post.
Tracked in the InstME index, Urbanlistmelb is a Food account with 278.7K followers and a back catalogue of 13,040 posts.
Urbanlistmelb records a 0.06% engagement rate, in the bottom quarter (median: 0.74%) for the 1,551 Food accounts with 100K–1M followers tracked in the InstME index.
The audience comments once per 25 likes on average, a healthy amount of conversation.
Urbanlistmelb currently publishes about 8 posts per week, more than one per day.
Urbanlistmelb keeps its following list short (578) relative to 278.7K followers, as established creators and brands tend to.
Estimated sponsored-post value
$980–$1,800
Based on 278.7K followers and a 0.06% engagement rate, a single sponsored post by Urbanlistmelb is worth an estimated $980–$1,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Urbanlistmelb | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.74% |
| Average likes | 150 | 1,665 |
| Average comments | 6 | 54 |
| Posts per week | 7.7 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Urbanlistmelb | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.7% |
| Average likes | 150 | 1,539 |
| Average comments | 6 | 38 |
| Posts per week | 7.7 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Urban List Melbourne is a food creator based in Australia on Instagram, with 278.7K followers.
Urban List Melbourne posts on Instagram as @urbanlistmelb.
Urban List Melbourne has 278,668 followers on Instagram (278.7K) as of Apr 24, 2026.
Urban List Melbourne's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.74%) for Food accounts with 100K–1M followers in the InstME index.
Posts by Urban List Melbourne average 150 likes and 6 comments.
Urban List Melbourne posts about 8 times per week on average.
Urban List Melbourne is registered as a creator account on Instagram.
Urban List Melbourne is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 13,040 posts.
13,040
6
Posts / Week
7.7
Growth Score
1.2 / 100
Follower Ratio
482.1×
Engagement
16.72%
Urban List Melbourne's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Urban List Melbourne is estimated at $980 to $1,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
