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Outreach This Creator For FreeUrban List Melbourne is a Food creator based in Australia, with 278.7K followers on Instagram. Urban List Melbourne has shared 13,040 posts to date, currently around 8 posts a week. Engagement runs at 0.06%, or about 150 likes and 6 comments per post.
Tracked in the InstME index, Urbanlistmelb is a Food account with 278.7K followers and a back catalogue of 13,040 posts.
Urbanlistmelb records a 0.06% engagement rate, in the bottom quarter (median: 0.74%) for the 1,551 Food accounts with 100K–1M followers tracked in the InstME index.
The audience comments once per 25 likes on average, a healthy amount of conversation.
Urbanlistmelb currently publishes about 8 posts per week, more than one per day.
Urbanlistmelb keeps its following list short (578) relative to 278.7K followers, as established creators and brands tend to.
Estimated sponsored-post value
$980–$1,800
Based on 278.7K followers and a 0.06% engagement rate, a single sponsored post by Urbanlistmelb is worth an estimated $980–$1,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Urbanlistmelb | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.74% |
| Average likes | 150 | 1,665 |
| Average comments | 6 | 54 |
| Posts per week | 7.7 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Urbanlistmelb | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.7% |
| Average likes | 150 | 1,539 |
| Average comments | 6 | 38 |
| Posts per week | 7.7 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Urban List Melbourne is a food creator based in Australia on Instagram, with 278.7K followers.
Urban List Melbourne posts on Instagram as @urbanlistmelb.
Urban List Melbourne has 278,668 followers on Instagram (278.7K) as of Apr 24, 2026.
Urban List Melbourne's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.74%) for Food accounts with 100K–1M followers in the InstME index.
Posts by Urban List Melbourne average 150 likes and 6 comments.
Urban List Melbourne posts about 8 times per week on average.
Urban List Melbourne is registered as a creator account on Instagram.
Urban List Melbourne is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 13,040 posts.
Total Posts
13,040
Avg Comments
6
Engagement
1.29%
Urban List Melbourne's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Urban List Melbourne is estimated at $980 to $1,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
