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Followers
24.6K
Following
22
Total Posts
Engagement Rate
0.1%
Avg Likes
23
Avg Comments
The NewLab. is a verified Beauty brand based in Turkey, with 24.6K followers on Instagram. The account posts mainly around beauty and pets topics. The NewLab. has shared 840 posts to date, currently around 3 posts a week. Typical posts draw 23 likes and 2 comments, putting engagement at 0.1%.
Thenewlab's Instagram presence spans 840 posts and 24.6K followers, profiling it as a Beauty account.
For Beauty accounts with 10K–100K followers, Thenewlab's 0.1% engagement rate is in the bottom quarter (median: 0.57%), a read from 5,414 accounts in the InstME index.
At one comment per 15 likes, the ratio points to an unusually discussion-heavy audience.
Over recent weeks, Thenewlab has published about 3 posts per week.
InstME's audience-quality checks score Thenewlab at 76/100, with an estimated 20% low-quality or inactive followers, a solid result.
Thenewlab follows only 22 accounts while being followed by 24.6K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$86–$160
Based on 24.6K followers and a 0.1% engagement rate, a single sponsored post by Thenewlab is worth an estimated $86–$160. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Thenewlab | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 0.57% |
| Average likes | 23 | 134 |
| Average comments | 2 | 12 |
| Posts per week | 3.49 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thenewlab | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 0.58% |
| Average likes | 23 | 146 |
| Average comments | 2 | 7 |
| Posts per week | 3.49 | 1.02 |
Median values from 329 accounts in Turkey with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
The NewLab. is a verified beauty brand based in Turkey on Instagram, with 24.6K followers.
The NewLab. posts on Instagram as @thenewlab.
The NewLab. has 24,583 followers on Instagram (24.6K) as of Jul 15, 2026.
The NewLab.'s engagement rate is 0.1%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.57%) for Beauty accounts with 10K–100K followers in the InstME index.
Posts by The NewLab. average 23 likes and 2 comments.
The NewLab. posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 20% of The NewLab.'s followers are low-quality or inactive, giving an audience-quality score of 76/100.
The NewLab. is registered as a business account on Instagram and is verified.
The NewLab. is categorized as a beauty and pets account in the InstME index, based on the profile's bio and Instagram category across 840 posts.
840
2
Posts / Week
3.49
Growth Score
2 / 100
ER Rank
12th
Predominantly women · mostly 18–34
Typical for Beauty creators in Turkey, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Pets
Engagement
0.03%
The NewLab.'s profile places the account in Turkey. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. The NewLab. carries the blue verified badge on Instagram.
A sponsored post from The NewLab. is estimated at $86 to $160. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
