The NewLab. is a verified Beauty brand based in Turkey, with 24.6K followers on Instagram. The account posts mainly around beauty and pets topics. The NewLab. has shared 840 posts to date, currently around 3 posts a week. Typical posts draw 23 likes and 2 comments, putting engagement at 0.1%.
Thenewlab's Instagram presence spans 840 posts and 24.6K followers, profiling it as a Beauty account.
For Beauty accounts with 10K–100K followers, Thenewlab's 0.1% engagement rate is in the bottom quarter (median: 0.57%), a read from 5,414 accounts in the InstME index.
At one comment per 15 likes, the ratio points to an unusually discussion-heavy audience.
Over recent weeks, Thenewlab has published about 3 posts per week.
InstME's audience-quality checks score Thenewlab at 76/100, with an estimated 20% low-quality or inactive followers, a solid result.
Thenewlab follows only 22 accounts while being followed by 24.6K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$86–$160
Based on 24.6K followers and a 0.1% engagement rate, a single sponsored post by Thenewlab is worth an estimated $86–$160. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Thenewlab | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 0.57% |
| Average likes | 23 | 134 |
| Average comments | 2 | 12 |
| Posts per week | 3.49 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thenewlab | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 0.58% |
| Average likes | 23 | 146 |
| Average comments | 2 | 7 |
| Posts per week | 3.49 | 1.02 |
Median values from 329 accounts in Turkey with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
The NewLab. is a verified beauty brand based in Turkey on Instagram, with 24.6K followers.
The NewLab. posts on Instagram as @thenewlab.
The NewLab. has 24,583 followers on Instagram (24.6K) as of Jul 15, 2026.
The NewLab.'s engagement rate is 0.1%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.57%) for Beauty accounts with 10K–100K followers in the InstME index.
Posts by The NewLab. average 23 likes and 2 comments.
The NewLab. posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 20% of The NewLab.'s followers are low-quality or inactive, giving an audience-quality score of 76/100.
Total Posts
840
Avg Comments
2
Predominantly women · mostly 18–34
Typical for Beauty creators in Turkey, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Pets
Engagement
0.03%
The NewLab. is registered as a business account on Instagram and is verified.
The NewLab. is categorized as a beauty and pets account in the InstME index, based on the profile's bio and Instagram category across 840 posts.
The NewLab.'s profile places the account in Turkey. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. The NewLab. carries the blue verified badge on Instagram.
A sponsored post from The NewLab. is estimated at $86 to $160. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
