Pre order The Naughty Cookbook⬇️Forbes 30 under 30Co-founder @boneappetitmia
Followers
2.4M
Following
1.7K
Total Posts
Engagement Rate
1.76%
Avg Likes
41,475
Avg Comments
Sam Schnur is a verified Food creator based in United States. The account has built 2.4M followers on Instagram. The account posts mainly around food and business topics. Sam Schnur has shared 5,226 posts to date, currently less than one post a week. Posts average 41,475 likes and 534 comments, an engagement rate of 1.76%.
Thenaughtyfork is a Food account on Instagram with 2.4M followers and 5,226 published posts.
Benchmarked against 352 Food accounts with over 1M followers, Thenaughtyfork posts a 1.76% engagement rate that is above the median of 0.98%.
The comment-to-like ratio works out to one comment per 78 likes, pointing to an audience that mostly engages through likes.
Video content from Thenaughtyfork draws about 437.3K views.
Thenaughtyfork maintains a rhythm of less than one post per week.
With 2.4M followers but only 1,692 accounts followed back, Thenaughtyfork shows the ratio of a well-established account.
Estimated sponsored-post value
$15,000–$27,000
Based on 2.4M followers and a 1.76% engagement rate, a single sponsored post by Thenaughtyfork is worth an estimated $15,000–$27,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Business
| Metric | Thenaughtyfork | Cohort median |
|---|---|---|
| Engagement rate | 1.76% | 0.98% |
| Average likes | 41,475 | 18,542 |
| Average comments | 534 | 332 |
| Posts per week | 0.15 | 0.78 |
Median values from 352 Food accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thenaughtyfork | Cohort median |
|---|---|---|
| Engagement rate | 1.76% | 1.29% |
| Average likes | 41,475 | 23,995 |
| Average comments | 534 | 480 |
| Posts per week | 0.15 | 0.43 |
Median values from 68 Food accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 8, 2026
Sam Schnur is a verified food creator based in United States on Instagram, with 2.4M followers.
Sam Schnur posts on Instagram as @thenaughtyfork.
Sam Schnur has 2,400,000 followers on Instagram (2.4M) as of Apr 8, 2026.
Sam Schnur's engagement rate is 1.76%, calculated from average likes and comments per post relative to followers. That is above the median of 0.98% for Food accounts with over 1M followers in the InstME index.
Posts by Sam Schnur average 41,475 likes and 534 comments.
Sam Schnur posts less than once a week on average.
Sam Schnur is registered as a creator account on Instagram and is verified.
Sam Schnur is categorized as a food and business account in the InstME index, based on the profile's bio and Instagram category across 5,226 posts.
Sam Schnur's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
5,226
534
Avg Views
437,287
Posts / Week
0.15
Growth Score
35.2 / 100
Engagement
2.3%
Yes. Sam Schnur carries the blue verified badge on Instagram.
A sponsored post from Sam Schnur is estimated at $15,000 to $27,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
