CEO & Founder @skinnygirlbrand — Inventor of the Skinny Margarita 🛍️ 🎙️ ❤️
Followers
4.1M
Following
1.2K
Total Posts
Engagement Rate
0.39%
Avg Likes
15,253
Avg Comments
Reaching 4.1M followers on Instagram, Bethenny Frankel is a verified Business brand based in United States. To date Bethenny Frankel has posted 7,314 times, currently around 4 posts a week. Typical posts draw 15,253 likes and 586 comments, putting engagement at 0.39%.
Tracked in the InstME index, Bethennyfrankel is a Business account with 4.1M followers and a back catalogue of 7,314 posts.
Against 575 Business accounts with over 1M followers in the InstME index, Bethennyfrankel's 0.39% engagement rate lands below the median of 1.08%.
For roughly every 26 likes there is one comment, a healthy amount of conversation.
Video posts from Bethennyfrankel average 155.3K views.
Bethennyfrankel keeps a posting cadence of about 4 posts per week.
InstME's audience-quality checks score Bethennyfrankel at 100/100, with an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Bethennyfrankel keeps its following list short (1,226) relative to 4.1M followers, as established creators and brands tend to.
Estimated sponsored-post value
$14,000–$27,000
Based on 4.1M followers and a 0.39% engagement rate, a single sponsored post by Bethennyfrankel is worth an estimated $14,000–$27,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Bethennyfrankel | Cohort median |
|---|---|---|
| Engagement rate | 0.39% | 1.08% |
| Average likes | 15,253 | 29,775 |
| Average comments | 586 | 402 |
| Posts per week | 4.01 | 0.47 |
Median values from 575 Business accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bethennyfrankel | Cohort median |
|---|---|---|
| Engagement rate | 0.39% | 0.74% |
| Average likes | 15,253 | 16,820 |
| Average comments | 586 | 335 |
| Posts per week | 4.01 | 0.47 |
Median values from 101 Business accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 26, 2026
Bethenny Frankel is a verified business brand based in United States on Instagram, with 4.1M followers.
Bethenny Frankel posts on Instagram as @bethennyfrankel.
Bethenny Frankel has 4,106,474 followers on Instagram (4.1M) as of Mar 26, 2026.
Bethenny Frankel's engagement rate is 0.39%, calculated from average likes and comments per post relative to followers. That is below the median of 1.08% for Business accounts with over 1M followers in the InstME index.
Posts by Bethenny Frankel average 15,253 likes and 586 comments.
Bethenny Frankel posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 0% of Bethenny Frankel's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Bethenny Frankel is registered as a business account on Instagram and is verified.
Bethenny Frankel is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 7,314 posts.
7,314
586
Avg Views
155,317
Posts / Week
4.01
Growth Score
7.8 / 100
Predominantly men · mostly 25–44
Typical for Business creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Engagement
4.28%
Bethenny Frankel's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Bethenny Frankel carries the blue verified badge on Instagram.
A sponsored post from Bethenny Frankel is estimated at $14,000 to $27,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
