Storyteller & builder. co-founder @itsbeachparty | founder @thelightningco - building brands & artists | @ouithepeople @itsgoodapp
Followers
4.2K
Following
2.3K
Total Posts
Engagement Rate
2.91%
Avg Likes
105
Avg Comments
Kristi Koch runs a Business brand account with 4.2K followers on Instagram. To date Kristi Koch has posted 792 times, currently around 3 posts a week. Posts average 105 likes and 16 comments, an engagement rate of 2.91%.
Counting 4.2K followers and 792 posts, Thelightningco sits in the InstME index as a Business account.
Compared with 5,774 other Business accounts with 1K–10K followers in the InstME index, Thelightningco's 2.91% engagement rate is below the median of 4.58%.
Roughly one in 7 likes comes with a comment, an unusually discussion-heavy audience.
Thelightningco's output runs to about 3 posts per week.
Estimated sponsored-post value
$42–$78
Based on 4.2K followers and a 2.91% engagement rate, a single sponsored post by Thelightningco is worth an estimated $42–$78. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Thelightningco | Cohort median |
|---|---|---|
| Engagement rate | 2.91% | 4.58% |
| Average likes | 105 | 120 |
| Average comments | 16 | 13 |
| Posts per week | 3.11 | 0.24 |
Median values from 5,774 Business accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Kristi Koch is a business brand on Instagram, with 4.2K followers.
Kristi Koch posts on Instagram as @thelightningco.
Kristi Koch has 4,150 followers on Instagram (4.2K) as of Jul 13, 2026.
Kristi Koch's engagement rate is 2.91%, calculated from average likes and comments per post relative to followers. That is below the median of 4.58% for Business accounts with 1K–10K followers in the InstME index.
Posts by Kristi Koch average 105 likes and 16 comments.
Kristi Koch posts about 3 times per week on average.
Kristi Koch is registered as a business account on Instagram.
Kristi Koch is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 792 posts.
A sponsored post from Kristi Koch is estimated at $42 to $78. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
792
16
Posts / Week
3.11
Growth Score
58.2 / 100
Follower Ratio
1.8×
Engagement
3.72%
