Setting the standard for good taste in food & travel. Founded by @johnlegend & @mrmikerosenthal DM for an invite
Outreach This Creator For FreeFollowers
15.7K
Following
321
Total Posts
Engagement Rate
27.71%
Avg Likes
4,255
Avg Comments
It’s Good is a Food brand, with 15.7K followers on Instagram. Content spans food and travel. The account has published 84 posts, currently around 1 post a week. Engagement runs at 27.71%, or about 4,255 likes and 94 comments per post.
Itsgoodapp shows up in the InstME index as a Food account, 15.7K followers, 84 posts.
For Food accounts with 10K–100K followers, Itsgoodapp's 27.71% engagement rate is in the top quarter (median: 0.75%), a read from 7,981 accounts in the InstME index.
For roughly every 45 likes there is one comment, a healthy amount of conversation.
In recent weeks Itsgoodapp has kept to about one post per week.
Estimated sponsored-post value
$220–$410
Based on 15.7K followers and a 27.71% engagement rate, a single sponsored post by Itsgoodapp is worth an estimated $220–$410. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Travel
| Metric | Itsgoodapp | Cohort median |
|---|---|---|
| Engagement rate | 27.71% | 0.75% |
| Average likes | 4,255 | 177 |
| Average comments | 94 | 10 |
| Posts per week | 1.17 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
It’s Good is a food brand on Instagram, with 15.7K followers.
It’s Good posts on Instagram as @itsgoodapp.
It’s Good has 15,695 followers on Instagram (15.7K) as of Jul 11, 2026.
It’s Good's engagement rate is 27.71%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by It’s Good average 4,255 likes and 94 comments.
It’s Good posts about 1 time per week on average.
It’s Good is registered as a business account on Instagram.
It’s Good is categorized as a food and travel account in the InstME index, based on the profile's bio and Instagram category across 84 posts.
A sponsored post from It’s Good is estimated at $220 to $410. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
84
94
Posts / Week
1.17
Growth Score
100 / 100
Follower Ratio
48.9×
Engagement
2.69%
