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Reaching 116.4K followers on Instagram, The Handmade Home is a verified Home & DIY brand. Its posts sit across home & diy and lifestyle. To date The Handmade Home has posted 5,457 times, currently around 4 posts a week. Posts average 672 likes and 67 comments, an engagement rate of 0.64%.
Thehandmadehome operates a Home & DIY account on Instagram, pairing 116.4K followers with 5,457 posts.
Thehandmadehome records a 0.64% engagement rate, in line with the median of 0.63% for the 436 Home & DIY accounts with 100K–1M followers tracked in the InstME index.
The like-to-comment split is roughly 10 to one, indicating an unusually discussion-heavy audience.
Thehandmadehome's recent cadence works out to about 4 posts per week.
Estimated sponsored-post value
$410–$760
Based on 116.4K followers and a 0.64% engagement rate, a single sponsored post by Thehandmadehome is worth an estimated $410–$760. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Lifestyle
| Metric | Thehandmadehome | Cohort median |
|---|---|---|
| Engagement rate | 0.64% | 0.63% |
| Average likes | 672 | 1,415 |
| Average comments | 67 | 30 |
| Posts per week | 3.57 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 17, 2026
The Handmade Home is a verified home & diy brand on Instagram, with 116.4K followers.
The Handmade Home posts on Instagram as @thehandmadehome.
The Handmade Home has 116,391 followers on Instagram (116.4K) as of Sep 17, 2026.
The Handmade Home's engagement rate is 0.64%, calculated from average likes and comments per post relative to followers. That is in line with the median of 0.63% for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by The Handmade Home average 672 likes and 67 comments.
The Handmade Home posts about 4 times per week on average.
The Handmade Home is registered as a business account on Instagram and is verified.
The Handmade Home is categorized as a home & diy and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 5,457 posts.
Total Posts
5,457
Avg Comments
67
Engagement
2.5%
Yes. The Handmade Home carries the blue verified badge on Instagram.
A sponsored post from The Handmade Home is estimated at $410 to $760. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
