The official home of the Hawthorn Football Club AFLW → @hawthornaflw Inclusion → First Nations →
Followers
340.7K
Following
255
Total Posts
Engagement Rate
1.76%
Avg Likes
5,953
Avg Comments
Reaching 340.7K followers on Instagram, Hawthorn Football Club is a verified Home & DIY brand. The account posts mainly around home & diy and sports topics. To date Hawthorn Football Club has posted 12,262 times, currently less than one post a week. Posts average 5,953 likes and 51 comments, an engagement rate of 1.76%.
With 340.7K followers across 12,262 posts, Hawthornfc is one of the Home & DIY accounts tracked in the InstME index.
Hawthornfc records a 1.76% engagement rate, above the median of 0.63% for the 436 Home & DIY accounts with 100K–1M followers tracked in the InstME index.
The audience comments once per 116 likes on average, an audience that mostly engages through likes.
Hawthornfc keeps a posting cadence of less than one post per week.
InstME's audience-quality checks score Hawthornfc at 100/100, with an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Hawthornfc keeps its following list short (255) relative to 340.7K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,100–$3,900
Based on 340.7K followers and a 1.76% engagement rate, a single sponsored post by Hawthornfc is worth an estimated $2,100–$3,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Hawthornfc | Cohort median |
|---|---|---|
| Engagement rate | 1.76% | 0.63% |
| Average likes | 5,953 | 1,415 |
| Average comments | 51 | 30 |
| Posts per week | 0.52 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Hawthorn Football Club is a verified home & diy brand on Instagram, with 340.7K followers.
Hawthorn Football Club posts on Instagram as @hawthornfc.
Hawthorn Football Club has 340,718 followers on Instagram (340.7K) as of Apr 23, 2026.
Hawthorn Football Club's engagement rate is 1.76%, calculated from average likes and comments per post relative to followers. That is above the median of 0.63% for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Hawthorn Football Club average 5,953 likes and 51 comments.
Hawthorn Football Club posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Hawthorn Football Club's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Hawthorn Football Club is registered as a business account on Instagram and is verified.
12,262
51
Posts / Week
0.52
Growth Score
35.2 / 100
ER Rank
Top 41%
Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Sports
Engagement
1.3%
Hawthorn Football Club is categorized as a home & diy and sports account in the InstME index, based on the profile's bio and Instagram category across 12,262 posts.
Yes. Hawthorn Football Club carries the blue verified badge on Instagram.
A sponsored post from Hawthorn Football Club is estimated at $2,100 to $3,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
